"We've now passed the dawn of the experience economy. It's no longer a surprise that people are drawn to investing time and money on experiences over things," says MindBody. "In 2020, we predict that the wellness industry will help catapult this trend to the next level. While a yoga class, blowout, or massage is already experiential in nature, 2020 will usher in a new level of what these experiences can entail." For example, AirBnB's new Experiences vertical, spa retreats, fitness pop-ups, and wellness festivals.
