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Best Eye Shadow
Why: Cream shadow lovers rejoice: This formula is wildly silky, lasts all day without creasing, and it even comes with a built-in brush. Plus, you can't beat the price.
Honorable Mention: Butter London Glazen Eye Gloss
Readers' Choice Winner: Urban Decay Eyeshadow
Why: This eye shadow produces a unique, rich, decadent color, which lasts forever over a good primer. They also offer many shades, and the shadow has a consistency that's second to none.
Honorable Mention: M.A.C. Mineralize Eye Shadow Duo
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Best Eyeliner
Why: This is a liquid eyeliner for people with zero liquid eyeliner skills. The wand and brush are easy to wield, making it simple to draw a wing. And it never smudges or travels.
Honorable Mention: Ardency Inn Punker Rock On Waterproof Liquid Liner
Readers' Choice Winner: Maybelline New York EyeStudio Master Precise Liquid Liner
Why: I wore this all day, and it didn't fade or smudge. It's very black, long-lasting and affordable. I've had this for a couple months now, and it hasn't dried out.
Honorable Mention: Lancome Artliner Precision Felt Tip Liquid Liner
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Best Foundation
Why: This diminutive bottle of superpigmented foundation will become every busy woman's best friend. A few drops provide buildable coverage, and you can add it to your SPF or moisturizer in a pinch.
Honorable Mention: Charlotte Tilbury Magic Foundation
Readers' Choice Winner: Revlon ColorStay Makeup for Normal/Dry Skin
Why: There is no fading, peeling, flaking or smudging with this foundation. The color matches my skin tone perfectly, and the formula looks so natural.
Honorable Mention: CoverGirl Advanced Radiance Age-Defying Liquid Makeup
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Best Highlighter/ Contour
Why: One swipe is all you need for this megawatt highlighter. It blends well, stays put and makes you look radiant AF.
Honorable Mention: Rodial Instaglam Compact Deluxe Highlighting Powder 02
Readers' Choice Winner: Becca Shimmering Skin Perfector Pressed Highlighter
Why: The shimmers in here are so finely milled that it looks like I'm glowing from within. This is a very radiant highlighter, but isn't so pigmented that it looks unnatural either.
Honorable Mention: Benefit High Beam Liquid Highlighter
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Best Lip Balm
Why: This caramel-scented lip balm smells so good, we're tempted to eat it for dessert. The formula effectively hydrates even the driest lips, and the large size gives you maximum coverage in seconds.
Honorable Mention: Carmex Daily Care Lip Balm
Readers' Choice Winner: Palmer's Cocoa Butter Formula Dark Chocolate & Cherry Lip Butter
Why: Besides the wonderful smell, I love that this balm uses pure cocoa butter and vitamin E, as it really provides the rich moisture you need to soothe dry and chapped lips.
Honorable Mention: Beessential Orange & Ginger Lip Balm
Here they are -- the best new makeup products of 2017. Our editors spent months as human guinea pigs to save you time, money and that particular heartache that comes with knowing you've bought yet another beauty product that falls short of your expectations. After swatching, swiping, fluttering and buffing our way through the hundreds of makeup products from the last year, we've compiled the ultimate beauty shopping list for every price point. These are the best makeup winners of the 2017 TotalBeauty Awards.
Image via Getty
Image via Getty
