Photo 4/18
Best Brows
Why: The name "Goof Proof" really does say it all. Whether you're an Instagram brow wizard or a makeup newbie, this pencil is easy to use, always looks natural, and the results last all day.
Honorable Mention: Laura Mercier Brow Dimension Fiber Infused Colour Gel
Readers' Choice Winner: Wet n Wild Ultimate Brow Kit
Why: For the price, this can't be beat. The powders have a great formulation, are well pigmented and can easily be brushed out for a more natural finish.
Honorable Mention: Dior Diorshow Brow Styler Ultra-Fine Precision Brow Pencil
Photo 5/18
Best Color Corrector
Why: A wand makes this color corrector incredibly easy to use, and it comes in five shades to counteract everything from redness to sallowness.
Honorable Mention: Becca Backlight Targeted Colour Corrector
Readers' Choice Winner: Marc Jacobs Cover(t) Stick Color Corrector
Why: The product works particularly well for all-over redness. I apply it liberally to my nose and cheeks after primer and then spread with my fingertips. The formula is sheer and silky, which makes it easy to apply.
Honorable Mention: Algenist Reveal Concentrated Color Correcting Drops
Photo 6/18
Best Concealer
Why: Lightweight yet mighty, this concealer is extremely long-lasting and crease resistant. "It's the concealer I've been looking for my whole life," said one editor.
Honorable Mention: Mally Beauty H3 Concealer
Readers' Choice Winner: It Cosmetics Bye Bye Under Eye
Why: I use this concealer without foundation, and it still masks my dark circles, leaving my eyes looking well rested and youthful. Plus, it lasts all day and it doesn't settle into fine lines.
Honorable Mention: Estee Lauder Double Wear Stay-in-Place Flawless Wear Concealer
Photo 7/18
Best Eye Shadow
Why: Cream shadow lovers rejoice: This formula is wildly silky, lasts all day without creasing, and it even comes with a built-in brush. Plus, you can't beat the price.
Honorable Mention: Butter London Glazen Eye Gloss
Readers' Choice Winner: Urban Decay Eyeshadow
Why: This eye shadow produces a unique, rich, decadent color, which lasts forever over a good primer. They also offer many shades, and the shadow has a consistency that's second to none.
Honorable Mention: M.A.C. Mineralize Eye Shadow Duo
Photo 8/18
Best Eyeliner
Why: This is a liquid eyeliner for people with zero liquid eyeliner skills. The wand and brush are easy to wield, making it simple to draw a wing. And it never smudges or travels.
Honorable Mention: Ardency Inn Punker Rock On Waterproof Liquid Liner
Readers' Choice Winner: Maybelline New York EyeStudio Master Precise Liquid Liner
Why: I wore this all day, and it didn't fade or smudge. It's very black, long-lasting and affordable. I've had this for a couple months now, and it hasn't dried out.
Honorable Mention: Lancome Artliner Precision Felt Tip Liquid Liner
Here they are -- the best new makeup products of 2017. Our editors spent months as human guinea pigs to save you time, money and that particular heartache that comes with knowing you've bought yet another beauty product that falls short of your expectations. After swatching, swiping, fluttering and buffing our way through the hundreds of makeup products from the last year, we've compiled the ultimate beauty shopping list for every price point. These are the best makeup winners of the 2017 TotalBeauty Awards.
Image via Getty
Image via Getty
