Photo 15/18
Best Mascara
Why: Every editor's favorite new mascara. The formula is inky and builds volume better than anything else. Plus, it provides length and lift but never flakes or smudges.
Honorable Mention: It Cosmetics Superhero Mascara
Readers' Choice Winner: L'Oreal Paris Voluminous Miss Manga Mascara
Why: This mascara coats every lash evenly, while giving my lashes a nice curl. It is completely clump-free and beautifully accentuates the eyes.
Honorable Mention: Dior Diorshow
Photo 16/18
Best Palette
Why: From soft brown to peach, every color in this palette is wearable so you'll use -- and love -- each one equally. And the textures can't be beat: silky and pigmented.
Honorable Mention: Kat Von D Alchemist Holographic Palette
Readers' Choice Winner: Urban Decay Naked Basics Eye Shadow Palette
Why: I love that I can go for a very beautiful daytime look or for more of a smoky eye. The colors are pigmented, superblendable and creamy. Paired with a primer, the shadow lasted me a full 24 hours.
Honorable Mention: Kat Von D Shade + Light Eye Contour Palette
Photo 17/18
Best Powder
Why: This setting powder locks makeup in place and blurs imperfections; however, it doesn't look flat or too matte. In fact, the effect is almost dewy, which is exactly what we all want right now.
Honorable Mention: Laura Mercier Candleglow Sheer Perfecting Powder
Readers' Choice Winner: Laura Mercier Translucent Loose Setting Powder
Why: This powder really sets my makeup on my oily skin and extends the wear of my makeup for hours. It looks really polished when I put it on, without being overly powdery or heavy.
Honorable Mention: BareMinerals Mineral Veil Finishing Powder Broad Spectrum SPF 25
Photo 18/18
Best Primer
Why: A few dabs of this stick throughout the day will keep the powder away. It magically mattifies and smoothes skin on contact.
Honorable Mention: Lorac Light Source Illuminating 3-in-1 Primer
Readers' Choice Winner: Arbonne Makeup Primer
Why: This primer hides flaws and makes your skin look so young. It conceals all fine lines and wrinkles, giving your makeup that airbrush finish.
Honorable Mention: Benefit The Porefessional Face Primer
Here they are -- the best new makeup products of 2017. Our editors spent months as human guinea pigs to save you time, money and that particular heartache that comes with knowing you've bought yet another beauty product that falls short of your expectations. After swatching, swiping, fluttering and buffing our way through the hundreds of makeup products from the last year, we've compiled the ultimate beauty shopping list for every price point. These are the best makeup winners of the 2017 TotalBeauty Awards.
Image via Getty
Image via Getty
