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Best Lipstick
Why: If you want to get into the matte lip game for less than the price of a latte, this lipstick will be your jam. The applicator makes it easy to use, and it really lasts -- without being impossible to remove.
Honorable Mention: Make Up For Ever Artist Rouge Lipstick
Readers' Choice Winner: M.A.C. Lipstick
Why: The color payoff is always amazing, and they have various finishes for their lipsticks ranging from matte to creamy. You can even mix shades together to create your own custom color.
Honorable Mention: Maybelline New York Color Sensational Vivids Lipcolor
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Best Makeup Brush
Why: This chubby brush fits in the palm of your hand and can buff any makeup look into poreless, filtered perfection. Streaky foundation and obvious contour lines are no more.
Honorable Mention: Sigma Detail Brush Set
Readers' Choice Winner: Real Techniques Powder Brush
Why: I love the soft and dense bristles of this makeup brush. It allows you to use less product, while giving maximum results. They're priced just right for a professional tool.
Honorable Mention: E.L.F. Powder Brush
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Best Mascara
Why: Every editor's favorite new mascara. The formula is inky and builds volume better than anything else. Plus, it provides length and lift but never flakes or smudges.
Honorable Mention: It Cosmetics Superhero Mascara
Readers' Choice Winner: L'Oreal Paris Voluminous Miss Manga Mascara
Why: This mascara coats every lash evenly, while giving my lashes a nice curl. It is completely clump-free and beautifully accentuates the eyes.
Honorable Mention: Dior Diorshow
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Best Palette
Why: From soft brown to peach, every color in this palette is wearable so you'll use -- and love -- each one equally. And the textures can't be beat: silky and pigmented.
Honorable Mention: Kat Von D Alchemist Holographic Palette
Readers' Choice Winner: Urban Decay Naked Basics Eye Shadow Palette
Why: I love that I can go for a very beautiful daytime look or for more of a smoky eye. The colors are pigmented, superblendable and creamy. Paired with a primer, the shadow lasted me a full 24 hours.
Honorable Mention: Kat Von D Shade + Light Eye Contour Palette
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Best Powder
Why: This setting powder locks makeup in place and blurs imperfections; however, it doesn't look flat or too matte. In fact, the effect is almost dewy, which is exactly what we all want right now.
Honorable Mention: Laura Mercier Candleglow Sheer Perfecting Powder
Readers' Choice Winner: Laura Mercier Translucent Loose Setting Powder
Why: This powder really sets my makeup on my oily skin and extends the wear of my makeup for hours. It looks really polished when I put it on, without being overly powdery or heavy.
Honorable Mention: BareMinerals Mineral Veil Finishing Powder Broad Spectrum SPF 25
Here they are -- the best new makeup products of 2017. Our editors spent months as human guinea pigs to save you time, money and that particular heartache that comes with knowing you've bought yet another beauty product that falls short of your expectations. After swatching, swiping, fluttering and buffing our way through the hundreds of makeup products from the last year, we've compiled the ultimate beauty shopping list for every price point. These are the best makeup winners of the 2017 TotalBeauty Awards.
Image via Getty
Image via Getty
