You should wear earth tones such as browns or metallics like bronze or gold

Shaw says this is because they are all in the same family as your eye color. Since brown eyes are earthy, sultry and warm these metallic and brown eyeshadow colors will enhance and compliment your eyes. If you have light hair, be sure to go for more muted earthy tones.

Try a matte eyeshadow like Clinique Colour Surge Eye Shadow Soft Shimmer in Toasted Almond, $14 or a shimmery one like Starry-Eyed Baked Eyeshadow Trio in Superstar, $25

Not an earth-eyed kinda gal? Try a classic smoky eye using silver, gray or charcoal eyeshadow -- it's a universal makeup look.