When Mrs. David Beckham takes time from her busy day designing clothes, posing for paparazzi and shuttling her kids to and fro to tweet her affection for a product, the world (or her nearly 8 million followers, anyway) pays attention.
That little-known axiom is precisely why you may not be able to find "Virgin Raw Foods Bee Panacea" on your local health food store's shelves any time soon.
Amid (duly justified) proclamations of love/lust for her hottie hubby and Nike, Manolo Blahnik and her new
Elle Singapore magazine cover, the former Spice Girl recently made known her predilection for the dietary supplement and faster than you could say "tell me what you want, what you really, really want," Internet searches for what it is and what it does spiked accordingly.
Here, for those of you inclined to think that celebs -- particularly those who never seem to age a single bit -- are clued into the latest and greatest products, is the scoop:
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From controlling cravings to aiding in weight loss, promoting glowy skin to boosting your immune system, this "panacea" (a proprietary blend of pollen, honey, sundry super foods and Ayurvedic herbs) has garnered a cult like following with jetsetters and "let's get drunk from the mini bar"
fancy folks alike. They simply scoop it into smoothies, or as in Beckham's case, down a teaspoon raw, before hitting the Pilates machines or yoga mat and wait for the miracle to happen.
The drawback? As with seemingly everything Becks and her ilk recommend, Bee Panacea ain't cheap. Seventy bucks (plus tax) nets ya but a 10-ounce jar, which, according to product reviews, doesn't last very long.
