Could Paris Hilton be the next Kate Somerville? The multi-hyphenate heiress has just launched Paris Hilton Skincare ProD.N.A., marking her first major foray into the skin care world.
This new line comes on the heels of Paris Hilton Cosmetics, which has become
mysteriously difficult to find (though the
brand's Instagram account is still active as of last month).
Right now, the collection includes five products, including a serum, a cleansing gel, a face and décolletage cream and an eye cream, as well as a unicorn-themed rose water spray; with prices ranging from $29 to $115. According to a press release from the brand, the skin care line is based around "a proprietary formulation, trademarked GenoMatrix, that contains exclusive enzymes that help support the body's natural DNA repair process."
Hilton first established the new company back in 2016, working with "world-renowned chemists and biologists" as well as "industry experts" to create the product lineup. "I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results," she explained.
Will the new line be as popular as Hilton's fragrances once were, or will they go the way of her recent makeup line? Only time will tell.
Cover Image via Getty
