Newly blonde. Newly mommed; Kim Kardashian has a lot of "new" things going on in her life, so why not add in a fifth fragrance to her already formidable scent collection to really shake things up?

That's precisely what North West's mama has done with "Pure Honey," the most "personal" of all her fragrances to date.

"I wanted Pure Honey to be both light and sweet but also powerfully seductive," Kardashian says in the official statement. "As women we all have these dual natures. We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity. I created it to be delectable and crave-able, like all beautiful women are."

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So, what does our "full femininity" smell like? According to KK's nose, that'd be red rose, vanilla, musk, freesia and, as the name implies, honey. And, lest you think that she's one of those stars who simply slaps her name on a product, Kim would like you to know otherwise. 'I am super involved from start to finish,' she says -- and she means business. "From bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals. I wanted to make sure that it had the little bee on it."

And, so it does. (Fun to note that the ad features Kim with her signature brunette hair color while she's since gone more of a "pure honey" route with her newly blonde shade.)

Are you interested in taking a whiff of what delectable/crave-able women smell like? Will you be seeking out "Pure Honey" or are you kind of over the whole Kardashian thang already?

PLAY: Celeb Fragrance Match Up Game