When we find a skin care ingredient that works, it's only natural for it to become a cannot-live-without-favorite. The problem is some skin care ingredients actually work best in moderate quantities. Overdoing them — like with a lot of good things in life — can actually result in negative consequences. Read: An irritated, angry complexion. To paraphrase a famous quote, with good ingredients comes the responsibility of using them correctly.
A few drops of a good hyaluronic acid facial serum are enough for us to be very familiar with its skin-plumping and moisturizing benefits. Hyaluronic acid is a hero hydrating ingredient — and this characteristic extends beyond skin. It is also an incredible hair care ingredient, but for whatever reason, it doesn't have quite the legendary rep in the hair product world. We're hoping to change that.
Giving a gorgeous beauty gift that does all the things a gift should — surprise, delight, and illuminate new possibilities — is tough enough. There are skin goals to consider, flattering shades to pick, scent and experiential aspects to weigh. But when the recipient of that beauty gift is a legit beauty lover, the stakes intensify to an incalculable degree. In these cases, everyday Fenty or Glossier won't do, no matter how killer its Killawatt Highlighter or adored its Boy Brow is. Instead, peak giving only happens when unearthing something so new that's not talked about on Reddit or can't be found at Sephora (yet).
Cannabidiol, or CBD, is the second most prevalent active ingredient in the cannabis plant. A survey of the different categories of skin care, hair care and wellness shows it has quickly become one of the most prevalent active ingredients in beauty, too. The holy grail ingredient is included in serums, moisturizers, cleansers, tinctures, eye creams, hair oils, masks and so much more to calm inflammation, relieve itching and address acne — benefits all backed by research.
We want to be seen. And we want our hair color to be, too. After what seems like forever of trying to find the best colorist for imperceptible babylights and balayage, we have done a 180 and are now after bolder and bigger looks. If we're going to shell out our hard-earned money, we want it to look like something has been done to our hair, right? And we definitely want a makeover to read on Zoom.
