The Product: Revive Fermitif Neck Renewal Cream SPF 15

The Price: $130

The Company Spiel: "Powered by Renewal Epidermal Science and special firming agents, this luxurious rose-scented formula is designed to give the neck and d�colletage a smooth, taut, firm appearance while protecting from the harshness of sun damage. The formula helps to increase skin cell renewal and firm the look of skin. Fermitif promotes lustrous skin resistant to the daily pull of gravity."

The Real Deal: I recently wrote a blog about how my no-longer young neck is freaking me out and it seems that I'm not the only one who's dreading the inevitable wattle we'll all have to contend with at some point. (If we're lucky.) Since then, I've been doing research and trying to find a product that contains proven ingredients that will help to slow (and maybe even reverse?) the progression of my sag. Enter this ReVive product. It's silky and thick and feels super-nourishing when applied -- so much so that neck lines seem to disappear (albeit temporarily). I've only been using it for a few weeks now but I'm convinced that I see a difference and remain optimistic that with continued use, things will only improve.

The Upshot: I know that it's over-the-moon expensive, but a little goes a long way and, really, at this point, even if it means skimping in every other area of my beauty routine (and, heck, clothing and even food budgets) I'm willing to take the hit. Call me vain, but this is one aging battle I'm going to fight with all my might.