The Product: Clairol Nice n' Easy Perfect 10

The Price: $9

The Promise: "Get rich, high gloss hair color with 100 percent gray coverage, in just 10 minutes."

The Ingredients: Clairol evidently has all sorts of patents on this at-home hair color kit. Its new "micropearls" allow for the color to penetrate the hair shaft more quickly than ever before.

The Real Deal: I was dubious but I have to say, "wow." The color I chose (a dark blonde shade called "Butterscotch Boom") took in the ascribed 10 minutes and has lasted -- really lasted -- for going on seven weeks now -- practically unheard of in the boxed hair color realm.

The Upshot: Based on the results I've had, I'll definitely keep using it and will recommend it to friends (and you, of course)!

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And, if you want to learn the best way to choose a great hair color that will actually mesh with your skin tone, watch this how-to Choose the Right Hair Color video.