We're rolling out a new feature today! Every week I'll be sharing one of my favorite (all-time or newly discovered) beauty items in a little feature I like to call "Very Impressive Products". So, without further ado, here's the first one...

The Product: Olay Professionals Pro-X Skin Tightening Serum

The Price: $41

The Promise: The serum is designed to tighten skin and reduce the look of expression lines while hydrating to help produce fuller, more firm skin.

The Ingredients: The serum boasts niacinamide, caffeine and several peptides proven to tighten skin.

The Real Deal: It does! I started using the serum a few months ago under my moisturizer in the morning and I have really noticed a difference in how taut it feels -- and it's definitely more plump and less, well, deflated. (*Note -- you're supposed to use it both morning and night but I use something else before bed so, who knows? My results could be even more significant if I followed the directions.)

The Upshot: Based on the results I've had, I'll definitely keep using it and will recommend it to friends (and readers)!

Have a favorite product that you want to brag about? Here's your forum!

And, how about product multi-taskers? Love any of those?