GET FREE SAMPLES

sign up for our newsletter to get free sample alerts

I Rinsed My Hair With Rosé to See What Would Happen

A fun experiment with summer's trendiest beverage
Photo 1/3
I've never been one to shy away from a potential beauty hack, especially when doing so entails digging around in the garden or my kitchen for a hero ingredient. I've extracted the gorgeous red dye from home-grown beets to make a gently staining lip scrub, have swapped avocado toast for a gooey green hair mask, and have smothered my face in thick honey in the name of glowing skin.

I've also done the whole "pour beer on your head" thing not once or twice, but repeatedly because it actually works. Does it make my hair kind of smell like a mixture of high-end conditioner and a trashed frat house? Perhaps, but honestly IDGAF if it means my hair is ungodly levels of shiny and soft (and it is).

Curious about the powers of another favorite beverage of mine — that'd be wine — I did a little internet sleuthing. Turns out, red wine contains an ingredient called "resveratrol" that's been heralded in the beauty community as a fierce antioxidant with a host of benefits. You can find a bounty of skin and hair products formulated with this ingredient and some spas even offer indulgent "wine soaks."

Image via Wendy Gould

Photo 2/3
Going for It: Rosé Wine Hair Rinse
Naturally, I wanted to see what would happen if I poured it on my head. Fearful of accidentally stepping out of the shower with a reddish tinge to my blonde hair, I opted to go with a high-quality rosé pour instead. I also consulted AJ Lordet, a fabulous stylist and colorist at NYC's Pierre Michel Salon, to make sure I wasn't about to destroy my hair.

"For a lot of us, rosé means summer, but studies show that the wine also has several health benefits to it — drinking and rinsing," she told me. "It consists of antioxidants and potassium, as well as resveratrol, which some say may help scalp circulation and prevent hair loss."

She got real straight with me and said that I was most likely going to get better results drinking the wine instead of rinsing my hair with it, but there's no harm in giving it a go, yeah? Plus, any legitimate excuse to bring a glass of wine into the shower is fine by me. Also, Lordet agreed that rosé was a better option for light hair since dark red wine can temporarily tint it.

She also recommended choosing a high-quality rosé made with grapes that are particularly high in resveratrol, so I chose Sonoma-Cutrer's lovely Rosé of Pinot Noir. This particular wine is also ideal since it's dry, made with 100% Pinot Noir grapes, and the grapes are soaked a bit on the longer side (hence the stronger pink color). Bonus: it's positively delightful to drink, as well, so bring a little to spare into the shower with you.

Photo 3/3
How to Rinse Hair With Wine — and the Results
This process is pretty straightforward. I washed and conditioned my hair per usual, then slowly poured the wine over small sections of my hair. I let it set for a couple minutes and then rinsed well before stepping out of the shower. I applied a heat protecting blow dry cream, also per usual, and dried my hair.

Though my hair definitely smelled like wine in the shower, the scent subsided really quickly as my hair dried. I also attended a get-together that evening, sans alcohol, and nobody seemed to notice an odd scent in the air. I'm particularly sensitive to scents and could not smell the wine, either.

In terms of hair quality, the biggest difference I noticed was softness and some extra volume. I also felt like my hair laid a little better and was more cooperative in terms of styling. I was worried that my hair might feel sticky or crunchy but that wasn't the case at all. I think choosing a good wine — one that had higher quantities of resveratrol and wasn't ultra-sweet — was particularly helpful. For reference, this image of me is an "after" picture I took within an hour of blow drying and styling.

Would I do the rosé rinse again? Sure, but probably only if the wine was on the outs or if I somehow found myself with an over-abundance. Because to be perfectly honest, drinking rosé is just way more fun.

BY WENDY ROSE GOULD | MAY 15, 2018 | SHARES
VIEW COMMENTS
Full Site | Terms & Conditions | Privacy Policy
TotalBeauty is a property of Evolve Media Holdings, LLC. © 2024 All Rights Reserved. | Affiliate Disclosure: Evolve Media Holdings, LLC, and its owned and operated subsidiaries may receive a small commission from the proceeds of any product(s) sold through affiliate and direct partner links.