Featuring Guest Guru, Fredric S. Brandt, MD. PA. Founder of Dr. Brandt Skincare
Go here if you are having trouble viewing this email
 
September 2010 - Featuring Guest Guru,
Fredric S. Brandt
 
 
  Beauty by Numbers
 August 2010 - Share of Audience Report  August 2010 - Brand Performance Report
This chart uses Web traffic from readers on TotalBeauty.com to rank the top 300 brands from over 1,400 on our site. Find out how each brand stacks up against the competition.

» View Full Report
This chart breaks down product ratings and reviews for all brands with at least 100 consumer reviews What consumers are saying and which brands rank highest.

» View Full Report
 
 
  Guest Guru
Total Beauty Chats with Fredric S. Brandt, MD. PA. Founder of Dr. Brandt Skincare

Q: What's your beauty mantra?
A: To me, being beautiful is being the best possible version of yourself, which means highlighting your best features. In addition to having even-toned, translucent skin and youthful contours of your face, radiating inner happiness and peace will also magnify your external features.

Q: What inspired you to become a dermatologist and then start your own line of skin care products?
A: I thought the profession of dermatology offered me the opportunity to visualize patients’ problems and develop the appropriate treatment based on the visualization and the patient’s history of their problems. As a dermatologist, I came in contact with many people with various skin issues that required different types of lotions, moisturizers and creams. Based on that experience, I felt there wasn’t an adequate supply of OTC products that address all skin concerns, so I decided to develop a comprehensive line that treats a wide variety of skin concerns.
Q: What do you find most challenging about being a beauty brand owner?
A: Constantly having to be on the cutting edge in the development of new products. To be on the cutting edge requires constant investigation and introduction to ingredients that will effectively treat skin, as well as being able to combine it into a lotion, cream or gel that will meet the consumers' needs.

Q: What about the beauty industry inspires you?
A: What I love about the beauty industry is it enables me to combine science with my artistic abilities. The combination allows me to constantly raise the bar in the development of treatment and products to enhance the appearance of people.

Q: Dermatology is a competitive field today now more than ever, what advice would you give to someone in the industry who is just starting out?
A: No matter what you choose, your interest level and excitement about it has to fuel your energy on a daily basis. In addition, having a passion for what you do is definitely something that will set one doctor apart from another.

Q: What inspires you to continue to see as many patients as you do (with all you have going on with the brand)?
A: I really enjoy working with my patients, interacting with them and developing the personal relationships I have with so many of them now. In addition, the ability to enhance their appearance, and the new technologies that are always coming out excites me.

Q: What new cutting edge procedures or treatments are on the horizon that we should know about?
A: Several new injectables are currently undergoing FDA trial and testing, including several new versions of hyaluronic acid, which is a natural filler for lips, face and lines. In the future we will see hyaluronic acid injections designed for specific areas of the face.

Q: What key skin care advice do you constantly preach to your patients? What are the common mistakes you see people make, over and over, when it comes to their skin?
A: Protect yourself from the sun. Avoid the sun and wear an SPF of at least 30 daily -- rain or shine. A teaspoon of sunscreen should be used for the face, and an additional teaspoon should be used for each arm. Sunscreen should be re-applied when you are exposed to the sun for prolonged periods of time. Also, avoid the sun during peak hours, 9am - 4pm.

Taking care of your neck (and don’t forget the décolleté, hands and body) is commonly neglected when moisturizers, anti-aging creams and sunscreens are slathered elsewhere on the face. The neck and body are as important as taking care of your face to help prevent premature aging. The neck area often gives away a woman’s age. The skin is extremely delicate and contains fewer of the oil glands that help facial skin heal and repair itself, so it’s more prone to damage and scarring than the face. As a result, the skin on the neck can become wrinkled, loose and develop a crepey texture.

Q: What is the most important lesson you've learned in your career that you'd like to pass along?
A: Be focused, pay attention to your surroundings and concentrate on what you’re doing.

Q: Balancing seeing patients with running a beauty brand must be extremely challenging -- what do you do to blow off steam?
A: I do yoga six days a week to center my mind and body, so that definitely is a big help. In addition, one of my hobbies is collecting contemporary art and I like spending time with good friends.

 
 
TotalBeauty.com | BeautyRiot.com
 

This email was sent to %%emailaddr%%.
Got this as a forward? Sign up to receive our future emails.

To ensure proper delivery, please add [email protected] to your address book or Safe Senders list.

Go here to unsubscribe

© %%Member_Busname%% | %%Member_Addr%% | %%Member_City%%, %%Member_State%% %%Member_PostalCode%%