Featuring Guest Guru, Jennifer Yen, Creator and CEO of Pur~Lisse
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March 2011 - Featuring Guest Guru, Jennifer Yen
  News Flash
Heads up to all of our West Coast colleagues -- we'll be attending the CEW West Coast Women in Beauty Series: A Conversation with HSN CEO Mindy Grossman on March 31st at the Fairmont Miramar Santa Monica. Come and join us for a cocktail at 6:00pm followed by the chat at 7pm. Register now.

  Beauty by Numbers
 February 2011
Share of Audience Report
February 2011
Brand Performance Report
This chart uses Web traffic from readers on TotalBeauty.com to rank the top 300 brands from over 1,400 on our site. Find out how each brand stacks up against the competition.

» View Full Report
This chart breaks down the product ratings and percentage of reviewed products for all brands with at least 100 consumer reviews. Wondering what your brand's average product rating is? Find out.

» View Full Report
  Guest Guru
Jennifer Yen, Creator and CEO of Pur~Lisse

Q: What inspired you to start your own skin care brand?
A: I've always been in love with beauty products but what really inspired me was my experience as an actress. My skin became very sensitive from the heavy makeup and lighting, and I couldn't find any skin care products to heal this new condition. During this distressful time, I made the decision to create pur~lisse, an age-prevention solution for sensitive skin, inspired by my grandmother's Asian beauty wisdom and advanced skin-science.

Q: How different is your career now that you've left acting behind?
A: Total paradox: In acting, I was waiting and depending on others for jobs and with pur~lisse, I have to create my own opportunities.
Q: What do you wish someone would have warned you about before you started your company?
A: How capital-intensive having a beauty brand can be, not only for research, development and inventory, but also for education, promotion, PR and marketing.

Q: What are you doing to help differentiate your brand from the sea of skin care products on the market?
A: I partner with our stores [to do] beauty events, because I love to personally put pur~lisse on our customers' faces, tell them about pur~lisse and hear their feedback. We focus on grassroots marketing and rely on recommendations from pur~lisse users.

Q: What's the most important lesson you've learned in your career thus far?
A: You have choices. Who you choose to do business with, spend time with and build relationships with will determine the success or failure of your career or personal happiness.

Q: What skin care trends are you excited about currently -- any plans to work them in to your collection?
A: I'm excited about plant cell research, but I will only fuse this new concept in to pur~lisse when there is more solid, proven, scientific research showing dramatic results on skin and [when it can be done] with no negative environmental impact.

Q: What can we expect to see from pur~lisse in the near future?
A: In the near future, pur~lisse will help create eco-systems by cultivating our own lotus ponds, lotus extracts and seeds in the provinces of Cambodia where lotus ponds are abundant … I want to create more employment opportunities for local farmers. A recent trip to Cambodia gave me this inspiration.

Q: What's your beauty mantra?
A: My grandmother always taught me that moral character and virtues outweigh physical appearance. A person who is wise, intelligent, confident, humble, healthy, compassionate, elegant, natural and who has a great smile, passion and loves life … that's the epitome of beautiful!

Q: We know you use pur~lisse on your skin, but what are a few of your favorite products?
A: I love [the] Alterna Haircare Bamboo collection and Phyto hair products. And I use Giorgio Armani Luminous Silk Foundation.
TotalBeauty.com | BeautyRiot.com

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