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Television Appearances

178 products in 89 categories – Announcing the recipients of the Fifth Annual TotalBeauty.com Awards

TotalBeauty.com has announced the winners of the 2014 TotalBeauty.com Awards. This is the greatest number of awards that TotalBeauty.com has ever awarded in a single year, since launching in 2007. In the Reader’s Choice division, TotalBeauty.com’s 6 million monthly readers voted for their favorite products, tools and technologies for face, makeup, hair and body from among our comprehensive online database of hundreds of top-rated products, while our team of editors tested and reviewed products over the course of four months to select the Editors' Picks.

Winners and honorable mentions in both divisions comprise the best in mass-market and prestige products across 89 categories, including Standout Drugstore Brand and Standout Prestige Brand.

See the full list of winners

Beauty by Numbers

SOA Report

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BPR Report

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Guest Guru

Renee Rouleau

This month, Total Beauty talks with Michael Lin, MD, a Los Angeles dermatologist and founder of Dr. Lin Skincare.

Q: What inspired you to become a dermatologist?

A: When I was growing up, I had really bad acne, and no one helped me. I wanted to go into dermatology to help other people with their skin problems.

Q: Dr. Lin Skincare recently launched at mass retailers across the country. Why did you create the product line?

Ever since I started practicing dermatology, I've had my own products. I would produce them for my patients. I've been really lucky, and CVS was interested in the brand immediately. Then we went to Walmart, Harmon, and all the other big companies, and they all thought a doctor's acne line was a great idea, too.

Q: How do you keep the price points so low?

A: We're fortunate enough to have really large distribution, so we're dealing with high volumes. We work with local manufacturers in California that produce it for us.

Q: What is your advice for people building new brands?

A: It's not easy. I'm up against huge multi-billion dollar companies. I have to get out there and start educating people. I tell them to look at the ingredients, and teach them which ingredients are good, and they really respond to that. You have to have a good product. After that, you have to get out there and let everyone know about it.

Brush up on industry news

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Changes in the social sphere

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Cosmetix West

NPG Report

Quite simply, the West Coast’s finest cosmetics manufacturer.

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Brush up on industry news

Julep Raises $30M in Series C Funding

NPG Report

Founded by former Starbucks executive Jane Parks, the eCommerce brand has plans to disrupt traditional brand strategy.

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Environmentalists protest and brands respond

Personal Care Brands

P&G’s plan to end deforestation in the palm oil supply chain is being challenged by Greenpeace International.

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