The Best Whitening Toothpastes

If your teeth are prone to yellowing due to foods like coffee, tea, berries, and other irresistible treats, it may be time to switch to a whitening toothpaste. Indeed, before you schedule a dentist appointment and spend too much money, check out the toothpaste aisle. There are so many options out there that also cater to concerns like sensitive teeth, and enamel concerns. Whitening toothpaste should not be used as a permanent replacement for regular toothpaste, so keep the other tube around.


Brush like a pro

Sensodyne's Pronamel toothpaste scores top marks for its great price, effective design, and gentle formula.
Best Overall

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If you want effective whitening, go with PRONAMEL. This toothpaste comes from Sensodyne, a premium brand that specializes in toothpaste for sensitive teeth. It’s indeed gentler than most options, so it is ideal for folks with gum recession and tooth sensitivities. That being said, this toothpaste is a great overall option since it also works to strengthen your teeth. The formula is designed to reharden enamel, thereby protecting it from acidic erosion.


  • Enamel and fluoride protection mixed in
  • May even relieve some of the symptoms of teeth sensitivity
  • Provides long-lasting protection
  • The Alpine Breeze flavor is refreshing


  • Not the cheapest toothpaste

Tom’s of Maine Fluoride-Free Toothpaste

Antiplaque and whitening

When we want fluoride-free toothpaste that still leaves us feeling fresh as a daisy, we go with this option from Tom's of Maine.
Best Fluoride-Free

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Not everybody feels comfortable using fluoride-based toothpaste, especially since many people get a big dose of fluoride through their tap water anyway. If you want to reduce your intake of fluoride, consider this fantastic whitening toothpaste from Tom’s of Maine. One of the most transparent and wholesome brands on the market, Tom’s of Maine prides itself on toothpaste formulas that are natural and effective. This toothpaste whitens teeth through a blend of pronounceable ingredients, including baking soda. The proof is in the pudding.


  • Simple, transparent ingredients list
  • Fights plaque and leaves breath feeling fresh
  • The tube is recyclable
  • Reputable company


  • Contains sodium lauryl sulfate which can irritate the mouths of some of those with sensitivities

Cali White Vegan Whitening Toothpaste

Ingredients we can pronounce

If you want toothpaste that's made from all-natural ingredients, consider this vegan option from Cali White.
Best Natural Formula

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Another fantastic natural option, the Cali White Whitening Toothpaste has all the good stuff and none of the bad stuff. It’s packed with a super-absorbent form of Vitamin B12 to help make sure you get your daily dose. It’s also a vegan-friendly option, which may partly explain why it’s based out of Santa Barbara, California. Best of all, this naturally derived formula leaves your breath with a minty freshness, so you can flash those pearly whites with confidence.


  • Ideal for vegans struggling to find a good source of vitamin B12
  • Greate taste
  • Free of fluoride, peroxide, triclosan, parabens, and sodium lauryl sulfate


  • Kind of expensive

Aquafresh Extreme Clean Toothpaste

Clean and protect

Aquafresh is our go-to for simultaneous whitening and cavity protection.
Best For Cavity Protection

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With Aquafresh Extreme Clean Fluoride Toothpaste, you can rest easy knowing that your teeth are well-protected against tartar and cavities. In fact, the formula can actually strengthen enamel, whiten, and polish your teeth. Best of all, it comes in a super affordable twin pack, so consider this bargain buy to be an investment against future trips to the dentist.


  • Foams nicely to cover all parts of the teeth
  • Super affordable
  • The mint flavor leaves your mouth feeling fresh for hours


  • Those looking to avoid sodium lauryl sulfate and fluoride will have to look for a different product

Colgate Optic White Advanced Teeth Whitening Toothpaste

Tried-and-true whitening

With an effective formula and a fresh flavor, Colgate's Optic White Advanced Formula is a fantastic choice.
Best Flavor

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You’ve probably already heard of this classic whitening toothpaste from Colgate. The reason for its fame is simple: this stuff works fast. In just six weeks, this paste can whiten your teeth “up to 4 shades”. The secret ingredient is hydrogen peroxide, which penetrates the tooth to deliver multi-layered whitening. Better yet, the flavor is pleasant and leaves your breath smelling fresh. It’s also a fantastic budget-friendly option, so you can work on that steller smile without paying an arm and a leg.


  • The formula is vegan and gluten-free
  • The cooling mint flavor is pleasant and refreshing
  • The whitening effect works quickly


  • Not designed for those with sensitive teeth

Frequently Asked Questions

Can you use whitening toothpaste with whitening strips?

Yes, but if you choose to pair up the products try to use the same brand. You will have to be careful with how often you use the toothpaste so you don’t hurt your teeth from too much whitening. Strips deliver a different level of whitening power. That’s why it’s always a good idea to check with your dentist before you start using multiple whitening products.

Can I use whitening toothpaste with braces?

Yes, there shouldn’t be any problem. Honestly, it will probably help your mouth out with any stains that build up in the tiny places you can’t clean well. Just try to use a whitening toothpaste that is sensitive for the mouth because your mouth is already working really hard.