The Best Pomades for Men

Pomade has made a huge comeback in recent years, and no matter your style, you can find a formula to fit your needs. With options like firm hold, high shine, matte finish, and more, you can be sure that you can achieve a cohesive head-to-toe look. Some pomades are made to hold like wax and wash out like cream. Some are made to be more subtle and give a textured look. If you’re looking to try something new or you want to weigh your options, we’ve narrowed down the best pomades on the market today to help you find a style worth sticking to.

Old Spice Pomade

Twice the style

This two-pack bargain is perfect for a clean-cut look and minimal hold.
Best Overall

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Who said the most expensive products have to be the best? This steal of a deal from Old Spice has all the style of boutique brands for a fraction of the price. It packs a punch with more than five combined ounces of pomade.

Fans of traditional, high-hold pomade may want to look elsewhere, but this is an excellent option for many modern men. It has a light hold and matte finish that’s perfect for a natural look. It’s not overly stiff, so you can still rework it and shake it around throughout the day. Because it has such a light hold, it may feel like more of a cream than a pomade. It won’t put a death grip on your hair, but it won’t put one on your wallet either. If you’re going for a clean-cut, low-maintenance look, this buy is your best bet.


  • Nice scent
  • Great price
  • Comes in a two-pack


  • The light hold doesn’t do the typical pomade styling

Redken Brews Clay Pomade

Boutique bedhead

Give your hair windswept volume and texture without a trip to the beach.
Best Gritty Finish

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If you have thin, straight hair and want to spruce it up with a bit more volume and texture, this pick from Redken Brews is your new best friend. This clay pomade is specifically designed to give long-lasting control for effortless style, and it works best for adding texture or lightly styling. If you’re going for a more sculpted look, you’re going to need a stronger hold.

Getting that beach-day bedhead style is no easy task if you have straight, smooth hair, but Redken is here to help you out. With its pomade’s gritty texture, you can give your hair a windswept look and feel. You don’t need to drive with the windows down to get a messy-but-modern look anymore.


  • Can help give hair a natural look
  • Can add volume
  • Gritty finish
  • Stylish packaging design


  • Pricier than some other pomades

Hair Craft Co. Clay Pomade

All-natural style

Treat your hair to natural ingredients and a modern, stylish look.
Best Matte Finish

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If you want long-lasting style without leaving your hair oily or crispy, this is the pomade for you. Its matte finish won’t make your hair too shiny or wet-looking, and its medium hold is perfect for styling natural-looking hair that you can run your fingers through. It’s not too stiff but not too weak so that you can get all the hold without the hassle.

The level of hold is excellent for some styles, but if you’re trying to get a more extreme look, you may be better off with a stronger hold. That being said, if you’re going for a mild-styled look, you really can’t beat this pomade.


  • Decent hold
  • Good scent
  • No oily look
  • Naturally sourced ingredients like kaolinite clay, beeswax, and essential oils


  • Price is a little high, but the natural ingredients are worth it for many

Suavecito Firme Pomade

Sleek and strong

Get extra-strong style and hold with this powerful pomade.
Best Hold

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This particular pomade has become a bit of a cult classic. Though the brand name may not ring any bells to the majority of the population, ask the pompadour-wearing community about Suavecito, and you’ll be sure to get rave reviews. With superior hold and no-nonsense branding, they’ve inspired quite the following — and with this pomade, it’s easy to see why.

With Suavecito, you don’t have to worry about inflated prices or stuffy ads. This pomade is designed to have maximum hold with no harsh chemicals and no flakes. What’s not to love? Get a fresh fade and throw this on top for a crisp, sleek look.


  • Great hold for more sculpted styles
  • Three-pack gives you great bang for your buck
  • Water-soluble formula washes out easily


  • Scent may be strong for some

American Crew Pomade

A modern classic

This salon-quality choice is from a brand that fans know and love.
Best Salon Brand

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When considering what type of pomade to get, sometimes it’s best to look in salons and barbershops to see what brands they use. Though these brands can sometimes be pricy, they’re the pros’ choice for a reason. American Crew is one of these brands and can be found in salons and barbershops all over the country. People swear by this stuff, and it’s hard to argue with its reputation — or its results.

Though this may not be a revolutionary pomade, it’s perfect for classic uses and styles. This particular size is a travel size, so it’s also a great size for trying it out. If it’s not your thing, at least you won’t be sitting on a huge tub of it. But, after being in business for almost thirty years, American Crew is a safe bet that’s worth checking out.


  • Trusted brand for professionals
  • Excellent for classic looks
  • Little to no residue


  • Higher price per ounce than many options

Frequently Asked Questions

What’s the difference between pomade and other hair products?

There is no shortage of hair products for men, and their differences can sometimes be confusing. When in doubt, most products have a style description on their packaging. In general, creams tend to be low-hold and mainly used for texture. Gels range in their level of hold and have a more liquid-like formula, but they have a crispy effect when dried. They are also used for more extreme spiky styles. Pastes are often medium to high-hold and have a matte finish for classic styles that may require extra strength to keep maintained throughout the day. Pomades range in hold and vary in shine. These qualities make them versatile, but everyone wants something different from their hair product. It’s best to try a few to decide for yourself.

Why should I get a water-soluble pomade?

Water-soluble formulas are the best choice for those of us who like being able to wash our hair easily — which, we’re assuming, is true for most folks out there. Shampoo can help get rid of any residue and restore hair shine, but for the most part, water will wash it out. On the other hand, some pomades require special shampoos or products to wash the pomade out. This can make for a better holding pomade, but it can be a hassle to wash out. It also can contain harsher chemicals. Most modern pomades are water-soluble, and their ease of use is perfect for modern schedules.

About the Author

From sprays to pomades, Mitchell's hair has seen it all. An experimenter by nature, Mitchell is always trying out new hairstyles and skincare products, so he's developed a vast knowledge of what works and what doesn't. To help guide others towards the best beauty products, Mitchell keeps one tenet in mind: moisturizing is key.

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