SISTER SITES
The Fashion Spot Momtastic
FOLLOW US
Makeup

"Fenty Beauty to the Rescue" With a 50-Shade Concealer Launch

Rihanna's got you covered (literally)

Been dreaming of a concealer to go with your favorite Fenty Beauty foundation? Well, Rihanna's officially making your dreams come true... with the gorgeous new Fenty Beauty Pro Filt'r Instant Retouch Concealer, $34.

The "Fenty Effect" rippled through 2018 and now in 2019, the brand is setting an even higher standard: You see, the new concealer comes in a whopping 50 shades.



Rihanna herself demo'd the new concealer in her latest #TuesdayTutorials video, paying special attention to the smooth, almost "milk"-y texture. "Look at how perfect of finish it gives you — it's almost like a filter," she says. "No caking, no creasing." She also explains that the easy-to-blend foundation eventually dries down to a soft, matte finish.



The brand is also adding 10 shades to the existing Pro Filt'r Soft Matte Longwear Foundation line, $34, with the new additions ranging from the pale 105 all the way to the deep 498. This makes it especially easy to find your perfect match: "As long as you know your Pro Filt'r shade, we have a corresponding concealer to match and you don't even need to figure it out," explains Rihanna.

The launch also includes the new Pro Filt'r Instant Retouch Setting Powder, $32, which comes in 8 translucent shades, as well as three new applicators: The Powder Puff Setting Brush 170, $34, the Precision Concealer Brush 180, $26, and the Lil Precision Makeup Sponge Duo 105, $18.

The full new slate of products will launch at Sephora, Sephora.com and FentyBeauty.com on January 11. We think 2019 is already looking up: As Rihanna says, it's "Fenty Beauty to the rescue."

Cover image via @badgalriri

EDITORS' BEST OF

15 Best Foundations for Every Skin Type

Read More

8 Best Lip Plumper Products — and the 2 Worst

Read More
leave a comment
Welcome to TotalBeauty.com!
Ready to unleash your inner beauty junkie? Enter your email and check the boxes below to get free samples, exclusive deals, discounts at Total Beauty Shops, and expert beauty tips delivered straight to your inbox!
Email to a friend



monitoring_string = "e4ea8133a649aad124e80f99f8831005"