$10,000 SEPHORA SHOPPING SPREE SWEEPS! / GRAND PRIZE DRAWING OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

FOR PERSONS WHO ENTER THE SWEEPSTAKES THROUGH THIS CREATIVE PRESENTATION, THESE RULES GOVERN ALL ASPECTS OF PARTICIPATION AND PRIZE AWARD.

1. Introduction. $10,000 Sephora Shopping Spree Sweeps!/Grand Prize Drawing ("Sweepstakes") is sponsored by ePrize LLC, One ePrize Drive, Pleasant Ridge, MI 48069 ("Sponsor"). Sweepstakes is offered in conjunction with multiple companies ("Promoters") through different websites ("Creative Presentations"), announcing many different prizes. The Promoter for this particular Creative Presentation is Total Beauty Media, Inc., 3420 Ocean Park Blvd., Suite 3050, Santa Monica, CA 90405. One (1) winner will be selected in a random drawing from among all entries received across all Creative Presentations. The prize for which an entrant is eligible depends on the Creative Presentation through which the entrant entered the Sweepstakes. All applicable federal, state, and local laws apply.

ONLY ONE (1) GRAND PRIZE ACROSS ALL CREATIVE PRESENTATIONS WILL BE AWARDED IN THE SWEEPSTAKES.

2. Timing. The Sweepstakes begins on November 2, 2009 at 8:00 p.m. Eastern Time ("ET") and ends on December 31, 2009 at 8:00 p.m. ET ("Promotion Period"). Various Creative Presentations may be added throughout the Promotion Period. Total Beauty Media, Inc.'s computer is the official time-keeping device for this Promotion.

3. Eligibility. The Sweepstakes is open to legal residents of the fifty (50) United States and the District of Columbia, eighteen (18) years of age or older. Void where prohibited. Employees, officers and directors of Sponsor and Promoter, BeautyRiot.com, Inc., their respective parents, subsidiaries, and agents, as well as the immediate family (defined as spouse, parents, children, siblings and grandparents) and household members of each such employee, officer and director are not eligible. By participating, entrant agrees to abide by these Official Rules and the decisions of Sponsor, which are final and binding in all respects.

4. How to Enter. There are three (3) ways to enter:

a) Writing a Review: During the Promotion Period, visit http://www.totalbeauty.com/samples_contests/sephora_shopping_spree_sweeps and you will be invited to review beauty products that are featured on the Total Beauty website. Each review must address a different product and provide earnest feedback regarding the reviewed product. For every product review you write and submit, you will receive one (1) entry into the Sweepstakes, up to five (5) entries per day. Sponsor reserves the right, in its sole discretion, to reject any submitted review if it fails to comply with the terms of use of the Total Beauty website and/or if the review is otherwise inappropriate or incomplete. This will void any entry associated with the rejected review.

b) Newsletter Opt-In: During the Promotion Period, after you submit a review, follow the links and instructions to opt in to receive the TotalBeauty.com newsletter. Once you opt in for the newsletter, you will receive one (1) entry into the Sweepstakes. If you already receive the newsletter, you can earn an entry by re-entering your email address.

c) Free Mail-In Method: To enter the Sweepstakes without reviewing products or opting in for a newsletter, hand print your name, address, day and evening phone numbers, email address (if any), date of birth and "$10,000 Sephora Shopping Spree Sweeps!/Grand Prize Drawing" on a 3" x 5" piece of paper and mail it in an envelope with proper postage to "Sephora Shopping Spree Sweepstakes/Grand Prize Drawing," c/o ePrize, LLC, P.O. Box 8070, Royal Oak, MI 48068-8070. You will receive one (1) entry into the Sweepstakes drawing. Limit: One (1) entry request per envelope. All mail-in entries must be handwritten and must be postmarked by January 4, 2010 and received by January 11, 2010. All entries become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Limit: Each entrant may receive up to five (5) entries per day for the reviewing entries by any method or combination of methods of entry and one (1) entry during the Promotion Period for opting in to the newsletter or providing an email address, regardless of the method of entry. Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the registrant or player. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winner may be required to show proof of being the authorized account holder.

You may enter the Grand Prize Drawing through as many Creative Presentations as you like.

5. Selection of Potential Winners. Sponsor will randomly select one (1) Promoter's Creative Presentation from among all Creative Presentations and Sponsor will then select the potential Grand Prize winner from among all eligible entries received through the selected Creative Presentation, on or about January 29, 2010. Potential winner must comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. The potential winner will be notified by email and/or mail within ten (10) days of the drawing. Except where prohibited, potential winner must execute and return to Sponsor, within ten (10) days of being notified, an Affidavit of Eligibility, Liability and Publicity Release "Affidavit") in order to claim the prize. If winner has not reached the age of majority in his or her home state, the prize will be awarded in the name of his or her parent or legal guardian. If a potential winner cannot be contacted within ten (10) days of the first attempt, prize is returned as undeliverable, or if he or she fails to sign and return the Affidavit within the required time period, potential winner forfeits the prize. In that event, an alternate entrant will be selected at random from among all eligible entries received for the selected Creative Presentation. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prize will be fulfilled approximately 8-10 weeks after winner confirmation.

6. Prize. One (1) Grand Prize will be awarded if this Creative Presentation is selected. The prize for which an entrant is eligible depends on the Creative Presentation through which he or she entered. Accordingly, the Grand Prize for a winner who entered through this Creative Presentation will be: $10,000 worth of Sephora gift cards, terms and conditions apply. Prize is non-transferable, and no substitution will be made except as provided herein at the Sponsor's and Promoter's sole discretion. Sponsor and Promoter reserve the right to substitute the prize with another prize of greater or equal value if the designated prize should become unavailable for any reason. Winner is solely responsible for any and all applicable fees and taxes associated with prize receipt and use. The odds of this Creative Presentation being selected depend on the total number of Creative Presentations. If this Creative Presentation is selected, the odds of winning depend on the number of eligible entries received through this Creative Presentation.

7. Publicity. Except where prohibited, participation in the Sweepstakes constitutes winner's consent to Sponsor's and Promoter's use of winner's name, likeness, voice, opinions, hometown, state and country for promotional purposes in any media without further payment or consideration.

8. General Conditions. Sponsor reserves the right, in its sole discretion, to cancel, modify or suspend the Sweepstakes should virus, bugs, unauthorized human intervention, technical failures or any other factor beyond Sponsor's reasonable control corrupt the administration, security, fairness, integrity or proper operation of the Sweepstakes. In such event, Sponsor reserves the right to award the prizes at random from among the eligible entries received up to the time of impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage Sponsor's or any Promoter's website or undermine the legitimate operation of this Sweepstakes may be a violation of criminal and civil laws, and, should such an attempt be made, Sponsor and Promoters reserve the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

9. Release. By receipt of any prize, each winner agrees that Sponsor and Promoter, BeautyRiot.com, Inc., their respective parents, subsidiaries and affiliated companies, and the agents, employees, directors and officers of these companies (the "Released Parties"), are not liable whatsoever for any injuries, losses or damages of any kind resulting in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of any prize or from winner's participation in the Sweepstakes.

10. Limitations of Liability. The Released Parties are not responsible for: (1) incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes (2) technical failures of any kind, including but not limited to the malfunctions, interruptions or disconnections in phone lines or network, hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property, including but not limited to entrant's computer, which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes, receipt or use or misuse of any prize, or from downloading any material from Sponsor's or Promoter's website(s), regardless of whether the material was prepared by Sponsor, Promoter or a third party, and regardless of whether the material is connected to Sponsor's or Promoter's website by a hypertext link. If, for any reason, an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another entry in the Sweepstakes, provided that, if it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes. Entrant agrees that: (1) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, Sponsor and Promoter in connection with the Sweepstakes shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Data Collection. Sponsor and Promoter collect personal information from you when you enter the Sweepstakes. The information collected is subject to the ePrize, LLC Privacy Policy, located at http://www.eprize.com/privacy/privacypolicy.html. Information collected may also be subject to the Total Beauty Media, Inc. Privacy Policy at http://www.totalbeauty.com/privacy.

13. Winner List: Winner List requests will only be accepted after the promotion end date (listed above) and no later than May 29, 2010. For the Winner List, send an email with subject line: "$10,000 Sephora Shopping Spree Sweeps!/Grand Prize Drawing, Winner List Request," to WinListRequests@eprizefulfillment.com.

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