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L'Oréal  Paris Inoa

L'Oréal Paris Inoa

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    L'Oreal INOA is a Horrible Hair Color Product!

    The product is horrible. It is so thick that it is impossible to work with. INOA is so time consuming to mix and prepare which normally takes me 25 minutes alone! After the second application the hair dries out and becomes quite corse. INOA fades off tone which begins about a week after the application and fades more dramatically with grey coverage. I have had my L'Oreal rep and educator in my 24 morechair salon 9 times and wasted a ton of time, money, and credibility on this underperforming product. The shampoos contain high concentrations of "Ammonia Hydroxide" which is really "ammonia water". The color contains extremely high levels of PPD's which are very dangerous. IT IS EXTREMELY IMPORTANT TO CONDUCT A PROPER PATCH TEST, WHICH IS LEGALLY REQUIRED, ON EVERY CLIENT THAT YOU PLAN ON SUBJECTING TO INOA --- which I learned the hard way. Also, INOA is simply a repackaged product L'Oreal took off the drugstore shelf that used to be called Natural Match. They simply gave it a new name and charge us 4x more for it. The packing is ridiculously inefficient as two tubes won't even do a full head of hair. You end up wasting more product than you are using. These costs add up over the long run. The price of the product is completely unacceptable. I figured I am averaging close to $25 per application after I add in all the product I am wasting. It is simply too high and probably double of OCS. Although I wish I never heard of this line, because it is literally ruining my salon, if you are interested in it you will be far better off buying if for pennies on the dollar at Walgreens or on Here is a comparison of Wella and L'Oreal INOA which I found remarkably accurate after months of using a lot of INOA. My rep claims I am one of the biggest single salons using the color. I can't wait until my stock has run out so I can start using OCS. If anyone wants to buy my stock for half price, I still have a few thousand dollars worth. Please email me!
    salonexpert | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  7 of 10 people said helpful

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