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  • 24 All-Time Best Shampoos

    Exclusively from the editors at Total Beauty

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  • 1

    bad hairdye

    I bought a dark brown in the clairol nice and easy perfect 10 shade and turned my hair jet black and brown in the back of my hair I would not recommend it to anyone.
    tiffany_bigsby | 1 reviews

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  • 9 Best Hair Color Products

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  • 9

    love this!

    I used the light ash blonde color for the first time a couple weeks ago. I originally have dark blonde hair and I had dyed it using a highlighting kit all over my head. The highlighting kit did well at lightening my hair, but the tone of the color was off. So I went and bought this product, used it, and I must say I am very impressed. I loved the fact that it only took 10 minutes. It made coloring...read more my hair a breeze. The smell of it is not as harsh as most blonde hair dyes are, and it kind of faintly smells of strawberries. The brush used to apply the hair dye speeds up the application process. At the end, my hair came out very shiny, healthy looking, even-toned and a very nice tone and color. Plus, I had highlights underneath and they still show now, which is very nice.
    magnetic | 18 reviews

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  • 9

    works well and quickly

    Even though I need to keep it on for 15 minutes to deal with some grays, I love this stuff. The color range is fantastic (they added more in the past few months) and it's easy to apply. I don't quite get enough for my medium-length, thick hair. That's my only ding. The odor is slight - much less than a lot of other similar products - and I've never experienced any reaction to it.
    jkschmier | 38 reviews

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  • 10

    Was a long time user!

    I used Perfect 10 since shortly after it came out. My color was Light Auburn. I always got perfect even coverage, great shine, and NEVER any damage to my hair. Of course using a red it fades quicker than brown or blonde but I loved that Perfect 10 gave me about 2 more weeks than other red products..only reason I'm not using it now is that I am blonde now.

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  • 24 All-Time Best Shampoos

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 9

    Good choice for dying at home

    I started dying my hair at home about 5 years ago, first various shades of auburn and then various shades of brown. I have naturally medium dark brown hair with very few red tones. For the past three years, I have been dying my hair light ash brown to combat the red dyes of the past, and I would say my roots are 2-3 shades darker than the brown dye I have been using. I like to lighten my hair beca...read moreuse I am not all that tan, and the contrast with dark hair is a little too stark. This summer, I wanted to go lighter without going blonde, so I used Perfect 10 Butterscotch Boom-which is the dark blonde. The smell isn't terribly strong at all, but while putting it on my eyes stung a few times and my scalp itched a little. Totally worth it though!! My hair lightened up without getting brassy, and the color is very natural looking. It did not take very long to rinse out. If you have brown hair you are looking to brighten up, I would definitely recommend this product. The next day my hair didn't have that strong dye smell that many others leave.
    mteclouser | 37 reviews

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