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  • 15 Best Heat Styling Products

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

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  • 10

    The best!!

    I'm a licensed cosmetologist for 27 years and in that 27 years I've used everything and find this to be the best,throw out the rest Joico got you covered with an array of amazing hair products. This is amazing in every way!! But don't stop at this,I highly recommend exploring more from Joico. A must have for me is Joico K-PAK color therapy Luster Lock Daily Shine and Protect Spray,a mouthful I kno...read morew but you will fall in love with this. Another holy grail is Joico Blonde Life shampoo and conditioner, use this on your blonde, balayage,highlighted locks and you'll fall in love!! With my many years of experience I find Joico to have the best results for all clients with their amazing array of products. Joico is just that good!!
    LedZeppelinGirl | 2 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 10

    Amazing!!!

    This is an amazing product, smells great, lightweight, paraben free. I highly recommend
    ashani_desilva | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 10

    Love it

    Recommended by a stylist friend of mine to help stop damage. The smell is ok, kind of like bananas. Lathers very nicely, and keeps my hair well-hydrated. Have recommended to several friends.
    whylime | 6 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 15 Worst Shampoos

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 10

    Saved my hair

    Years of flat irons, dye, hair dryers etc made my hair horrible. I went on a healthy hair crusade and heard great things about this. This stuff saved my poor hair. I have very curly dry biracial hair that craves moisture. This is the only shampoo I've been able to use without needing a conditioner. A little goes a long way which is great because it is pricey. I rotate this with other shampoos all the time. Highly recommend it!
    sdhemperley | 6 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 10

    Great line

    Perfect for color treated hair. Or if your hair is dry or damaged. I would recommend.
    da1992 | 38 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 8

    Good product

    Great product.. use on my clients
    shea_hanson_jenkins | 13 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 15 Best Heat Styling Products

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 10

    I love this!

    I have tried a couple different Joico products and this is my favorite!! I also have the K-Pak conditioning treatment! I just high lighted my hair and this makes me feel not soo guilty about it! I love the way it feels in my hair! Smells good to!!
    morgan_ledford | 25 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

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