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  • 10

    the best!!

    This is probably one of my favorite hair product finds ever! I originally started using it when my hair was brown and I had blonde highlights throughout to brighten up the blonde when they would start to fade, and it worked great! Now my hair is pretty much all blonde and this shampoo is a lifesaver. You know when your hair starts looking dull and your itching to go drop money at the hairdressor moreto brighten your look back up? If you go through that this is for you. It instantly brightens everything back up and buys me more time in between my highlights. I could not live with out this stuff! It smells great and leaves my hair soft, wonderful product!!!
    staylor7 | 24 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 9


    i'm a natural blonde, but i bleach it to make it lighter. this is my favorite blonde shampoo by far. it makes my hair the brighter than any other shampoo's. it's the most expensive shampoo i've ever bought, but it lasts forever. i've had the same bottle for over 6 months. i use it about two time weekly (usually washing my hair three times a week). the reason i gave it 9 stars is because it is very very drying. but with the right conditioner, it's absolutely wonderful.
    Rawrrr | 30 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 9

    Got rid of the brass!!

    I used this on my medium length light brown hair, colored with Natural Instincts. On a whim I added paint on highlights with an at-home product. Looked OK but were too copper/brassy for my skin tone. I went to the beauty supply store, showed one of the employees my hair issue and she walked right over and grabbed this shampoo for me. IT WORKS!!! Even after the first shampoo my copper/brassy morelights were toned down to more of a natural blonde-ish color. YEAH!!!! She said I should use this only about every 4 days. It makes hair SUPER clean - and also really dry - so have a good conditioner on hand. I was a little freaked when the directions included wearing colorist gloves. Just to be safe, I did, but maybe that wasn't necessary? This stuff is intense - in color (purple) and cleansing. And IT WORKS!!!!! A little pricey, though. I paid $16. But it's a big bottle and will last a long time.
    HeidiLouise | 59 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

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  • 10

    Matrix Essentials So Silver

    With the minerals in the water. This Shampoo really works.
    arizonadiggs | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 3 people said helpful

  • 9

    Great for Bleach Blondes!

    I use this shampoo about once a month to keep my bleach- blonde hair fresh and bright. It really does work! It neutralizes brassy and red tones and makes my blonde look natural and shiny. I mix some in with my regular shampoo to make sure it doesn't turn my hair purple (the shampoo itself is, no joke, opaque purple) and that it thoroughly coats and cleans my hair. This is great stuff!!
    erinraediant | 5 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  4 of 4 people said helpful

  • 9

    This WORKS!

    My 70 year old mother bought this for me and I was VERY skeptical. I am in my mid 40's and almost completely gray. This shampoo keeps my silver silver. My hair is now shiny and has no brassy or dull tones at all. The color of the shampoo is a little weird (bright PURPLE), but once the initial shock passes, it gleans well, rinses easily and assures that the complements on my silver locks keep coming. I highly recommend this, though if it were a couple dollars cheaper, I'd give it a 10.
    flam1ngo | 6 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  5 of 5 people said helpful

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