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  • 9

    i'm in love!

    i bought this mascara a month ago after my friend told me that one of my favorite actresses in the philippines actually uses this mascara. at first, i'll admit, i was apprehensive. i had a bad experience with diorshow and was about to switch over to lancome. nevertheless, i gave it a chance and I AM HAPPY. this is currently one of my most important make up staples. the mascara is easy to use, and ...read morethe formula doesn't clump so you can build volume and length with multiple strokes. the brush end is tapered, which helps with smaller lashes, like the ones near the inner corners of your eyes, but it also has a thicker and more full body, which is great for building volume. it also lives up to the 'soft' part of its name, because it does not leave my lashes stiff like many other mascaras have in the past. perhaps the one vice i see in it is that it takes a few seconds longer than others to dry because the formula is a bit thinner. but that is no major issue and the thinner formula is actually what helps the mascara keep from clumping when using multiple strokes!! i also feel the need ot say that i have tried about three mascaras, including lancome definicils since i started using this product, and i have always returned to this one :] i am definitely a fan of this mascara, it is now one of my favorites, and i highly recommend it to anybody :]
    Danee | 5 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    I'll never buy any other

    I love this mascara. I get tons of compliments on the eye lashes. This mascara stays on thoughout the day. It makes your lases really thick but doesn't clump up or make your lashes stick together. Also it is very afordable.
    maggie917 | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    Loved it

    It doesnt clump, and seems to fan lashes out. I love that it doesnt make lashes hard and stiff, it doesnt take lashes off when washing off either!
    Josie116 | 11 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

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  • 9

    Full & Soft for SURE!!!

    I've been using this brand of mascara for YEARS! I love, love, love it. Use a little bit for a soft fluttery look or use several coats for a dramatic look, but never clumpy!
    NevaehAngelina | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    undefined

    This stuff is awesome and I don't know why I ever try anything else. It never clumps and goes on super smooth and makes my lashes look great!
    StaceyRock | 1 reviews

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  • 9

    Best mascara I have ever used.

    I tried this for the first time maybe 10 years ago and have been using it ever since. I have tried others including other store brands as well as truly expensive designer brands and have not found a mascara that I like more than this one. It makes my lashes huge and thick and beautiful and I get compliments on them with every new person I meet. A few people even thought my lashes were fake. I ...read moredon't like the waterproof as much and this product is a little runny, so that is why I gave it 9 stars.
    dmsherry | 2 reviews

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  • 5

    Better than Great Lash (which probably isn't saying much)

    I like the bigger brush, but the formula is just as wet as Great Lash. I don't have to do as much combing with Full N' Soft, though. I noticed that this mascara will flake after awhile. On the plus side, it is easy to remove, good if you are expecting a more natural look, and it costs about $6 or $7 US.
    SJofAZ | 44 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 3 people said helpful

  • 7

    Good for price

    I like this mascara. I feel like it did make my lashes seem fuller and they were fairly soft. I did feel like it wore off easy though and when I washed it off it took alot of cleaner. It is good for the money and does live up to its name. It gets clumpy though if it isn't used quick enough.
    roxxsd | 10 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 3 people said helpful

  • 9

    my fav

    i really like this one and the waterproof version. it's cheap and it doesn't smudge, even as it wears off at the end of the day. i have short lashes and i think it's does a good job for color and length. i even like this one better than lancome and clinique.
    bowiepup | 3 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 12 Worst Mascaras

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 10

    hoorah

    This is by far my favorite mascara ever. It's cheap, it makes my eyelashes look amazing. It doesn't clump or get all gooey and gross.
    jennaharr | 2 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 2 people said helpful

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