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Almay Truly Lasting Color Lipstick

Average member rating of 7.4
Average member rating
Rated a 6.0
If applying gloss every hour isn't your style, skip this two-step lipstick. Dainty packaging, nice shade selection and promise of moisture-rich color for "up to" 12 hours are inviting. Adolescent shimmer and a pesky wait for color to dry are minuses, but the look is comparable to Chanel Rouge Allure with gloss over it. After four hours, gloss slackers may experience dry lips and missing pieces of color. Remover is a must; touchups with the sponge-tip color applicator won't adhere. -- Charli Schuler
Reviewed by Charli, Editor #How we review products
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Showing 1-10 of 33 member reviews

  • Member rated it 9.0

    almay

    by Samarita (66 reviews)
    this lipstick is a true color, it lasts BUT it will chap your lips at the end of the day. So, apply over chapstick and don't forget to remove it with some baby oil or EVOO at the end of the day. Also, keep reapplying the clear part, to keep them lips moisturized. :-) I like the colors though, so on some events its worth it ... April 27, 2008, 5:59 am this lipstick is a true color, it lasts BUT it will chap your lips at the end of the day. So, apply over chapstick and don't forget to remove it with some baby oil or EVOO at the end of the day. Also, keep reapplying the clear part, to keep them lips moisturized. :-) I like the colors though, so on some events its worth it to put these on. April 27, 2008, 5:59 am

    2 of 2 people found this review helpful.

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  • Member rated it 2.0

    Another disappontment from Almay

    by olgavt (14 reviews)
    I love CoverGirl and MaxFactor longwearing lipsticks. But I decided to try Almay as well. I bought it in Brown Sugar which looked pretty in a tube. Had to wait much longer for it to dry on my lips (compare to CoverGirl and MaxFactor), and the tight feeling was unpleasant even after I put the top coat. It feels very heavy, a... December 11, 2007, 9:42 am I love CoverGirl and MaxFactor longwearing lipsticks. But I decided to try Almay as well. I bought it in Brown Sugar which looked pretty in a tube. Had to wait much longer for it to dry on my lips (compare to CoverGirl and MaxFactor), and the tight feeling was unpleasant even after I put the top coat. It feels very heavy, and it does not stay on the lips as long as my favorite brands. December 11, 2007, 9:42 am

    2 of 2 people found this review helpful.

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  • Member rated it 10.0

    long lasting

    by Dyane78 (5 reviews)
    stains your lips and makes them shine for long lasting sensual lips April 30, 2008, 7:34 am

    1 of 1 people found this review helpful.

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  • Member rated it 8.0

    Long Lasting

    by wendydagothchic (1 review)
    I love this lipstick. It wears for hours without having to reaply. Would recommend you atleast try it. Fair in Price! April 29, 2008, 7:59 pm

    1 of 1 people found this review helpful.

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  • Member rated it 10.0

    I love this lipstick

    by patti1937 (3 reviews)
    When I first tried this lipstick I was skeptical about how long it lasts. Now I put it on the first thing every morning and it stays put throughout the day. I may refresh if we are going out for the evening. If I do, when I awake the next morning, I still have color! I like the darker colors better, raspberry was my fav... December 7, 2007, 11:06 am When I first tried this lipstick I was skeptical about how long it lasts. Now I put it on the first thing every morning and it stays put throughout the day. I may refresh if we are going out for the evening. If I do, when I awake the next morning, I still have color! I like the darker colors better, raspberry was my favorite. December 7, 2007, 11:06 am

    1 of 1 people found this review helpful.

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  • Member rated it 8.0

    It Stays On

    by ClaireDubit (16 reviews)
    I like this lipstick. It really stays put even through meals. I like the darker colors like raspberry and winedrop. The lighter colors don't show up as well. Be sure to use the clear moisturizing sealer. It helps the product stay and keeps your lips from drying and chaping. December 2, 2007, 3:39 pm

    1 of 1 people found this review helpful.

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  • Member rated it 8.0

    Not bad

    by sherryg (3 reviews)
    This is a bit putsy because you have to wait (a minute?) for your lips to dry before adding the clear glossy coat. It stays put pretty well for a couple of hours but not for twelve. I found a nice color in a promotional display but it's not one of the regular colors at the store. November 30, 2007, 6:45 am

    1 of 1 people found this review helpful.

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  • Member rated it 9.0

    Feels Great

    by pwhite98270 (7 reviews)
    This long lasting lip color feels great when applied and dries quickly without sucking the moisture out of my lips. It lasts about 6-8 hours and stays in the middle of the lips just as long as the outside. The clear gloss is really moisturizing without the cotton candy flavor of other brands. November 1, 2007, 5:13 pm

    1 of 1 people found this review helpful.

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  • Member rated it 2.0

    not truly lasting.

    by shazzana (5 reviews)
    i did not like this product. My lipstick did not last past 2pm and i put it on at 1130am. I was really disappointed with this product. I wish i would have gone back to the store and gotten my money back. July 24, 2008, 3:21 pm

    0 of 0 people found this review helpful.

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  • Member rated it 5.0

    not true

    by meadowwood1 (401 reviews)
    my clor got darker throughout the day June 19, 2008, 7:32 pm

    0 of 0 people found this review helpful.

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Showing 1-10 of 33 member reviews

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      • Attributes

      • Dual-ended: Yes
      • Long-lasting: Yes
      • Vitamin-enriched: Yes
      • Hypoallergenic: Yes
      • Manufacturer's Product Description

      • Treat your lips with tlc. Up to 12 hours of moisture-rich color. With a 99% moisture-rich topcoat infused with nourishing avocado and olive extracts, aloe, plus Vitamins A & E. Almay tlc lipstick provides incredible comfort and smoothness so lips stay beautiful and moisturized throughout the day. Available in 12 lip-loving shades ranging from soft shimmering neutrals to sweet brights. Hypoallergenic, non-irritating, clinically, dermatologist and allergy tested.
      • Directions

      • Apply a thin, even coat of shaded lipstick. Wait until completely dry. Brush on shiny topcoat to complete glossy look. Reapply topcoat throughout the day as desired.

      Review: Almay Truly Lasting Color Lipstick

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