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  • 10

    Love This Mascara

    This definitely magnifies the eyes. It doesn't clump together and you can a more dramatic effect with a second coat. I love that even when you first open it, it is not a wet mascara, but also doesn't try so quickly that you cannot get a second coat on without it clumping up. I also don't have to use an eyelash curler at all. When applying simply start at the very base of the lashes and use a full ...read morestroke to the very tips. It is also water resistent but not so much that you have to use anything harsh to fully remove it.
    Schelley13 | 8 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 10

    love this stuff

    I have short eyelashes so when I saw this product on the shelf I immediately went for it - what have I got to lose? I've tried everything else just shy of getting eyelash extensions or paying $150 at my dermatology office for miracle lash. It's $4.99 where I buy it and I've never seen my eyelashes appear so long! I always envied my younger sister because she couldn't wear glasses due to her lashe...read mores getting in the way. Now, it's I who cannot wear my glasses because my lashes are getting in the way! I love this product! For the value, this stuff is the best.
    tjohnson431 | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    The Best Mascara on Short Notice

    This mascara is the best one I've found for a quick swipe and beautiful lashes! I recommend to carry it around in your purse for quick use.
    JudithJab | 1 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 10 Best Mascaras -- EVER

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 3

    Not 2 Happy

    I dont think it extends much in my opinion. I just bought some because they were on sale and now i have a bunch and I dont really want to use them because they don't extend my lashes.
    Natcat2008 | 191 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  0 of 0 people said helpful

  • 9

    Excellent for Drug Store Mascara!

    I needed a makeup fix, and Rimmel LEMM was buy 1, get 1. I couldn't believe how good this mascara is for under $4.00. The wand sure is weird, but I do like it. Tired of paying around $20 at the Lancome counter.
    MrsClayA | 25 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10

    Great find , great price

    love this stuff! It's the first time i've gone thru mascara and bought the same product again. It reached all my fine blonde lashes and made me look like I had lots of lashes and I don't need a lash comb after I apply.
    nancyth3 | 4 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

  • 1

    Disappointed

    I was excited to try this product because of it claims that it didn't clump. Well, like most of the mascaras I've tried in the past that just wasn't true. The first coat didn't apply very well, and the second just clumped. I wish it would've worked because I'm a fan of Rimmel products.
    lrosed | 2 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 2 people said helpful

  • 10

    Length, volume, curl, define, all in one mascara!

    I always thought I would have to pay a lot to get everything I wanted from one mascara, but I don't anymore! I found Rimmel London Eye Magnifier Mascara and I am so excited to share it with you! I love the brush, I truely believe that a mascara works if you have a great brush. This mascara is incredible, and you can even build up a few coats for added volume. And it is a true black, not a grey black, or blue black, but a true dark black which will give the appearance of an even fuller lash line.
    Casey | 5 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  3 of 3 people said helpful

  • 8

    Works Great!

    My eyelashes are not very visible but this mascara lengthens and darkens to a good amount without excessive clumping.
    Thread1958 | 6 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  1 of 1 people said helpful

  • 10 Best Mascaras -- EVER

    Exclusively from the editors at Total Beauty

    Get the Buying Guide to see these top-rated products!

    Get it now »
  • 9

    Love it!

    Works like a charm - I need lots of lengthening and help to hold the curl in my lashes, but not a ton of thickness. This does the trick and I find it comfortable to wear for long days even with contact lenses. Be careful to wipe excess product off the wand with a tissue before use after the first couple of uses though, or it won't work as well to keep the clumps out.
    AmberGretchen | 102 reviews

    This review is:  Helpful  |  Not helpful  |  Inappropriate  |  2 of 2 people said helpful

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