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Blow Off Your Blowout: How to Embrace Spring's Natural Texture Trend

Ditch your blowout in exchange for some of the runway's hottest texture trends.
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The shiny, luxurious allure of swingy blown-out hair that is, to quote Olivia Pope, "handled," holds allure for lots of women. So many, in fact, that an entire industry has erupted around it: blow dry bars exist in every major metropolis. What used to be the exclusive realm of well-appointed editors, movie stars and socialites has now become accessible to us all.

That said, the Spring 2018 runways have signaled it's time to take a break from all that texture taming in exchange for more natural, loose, flowing hair. That's right: it's time to let your inner wild child out to play with texture, braids and big-time volume.

Stylist Matt Fugate of the Serge Normant at John Frieda Salon in New York City, a celebrity stylist who works on said models along with some rather big-name celebrities, loves this return to texture. "I think it's a very key time since the blowout has become so routine that we're seeing a lot of hair breakage and over-drying of the hair. The hair isn't supposed to be handled with the level of heat the way we've been handling it with women requesting smooth, straight hair. So, this new turnover of natural texture is not only sexier, it's empowering for women not to feel like they have to be so perfectly put together all the time," he says.

Read on for Matt's advice on how to ditch your blowout in exchange for some of the runway's hottest texture trends.

Image via Imaxtree

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Tousled texture/bedhead
Fugate says that the type of look you'll end up with depends on the type of hair you have. Gals with natural movement to their hair could simply apply a bit of mousse (if they need volume) or cream (if they don't) and then roughly dry hair with a blow dryer and hands. Shake hair, tousle and go. Girls with curly hair or kinkier textures can embrace their own version of bedhead by setting hair in twists or knots overnight and then tousling the style in the morning.

Image via Imaxtree

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Tousled texture/bedhead
Finer hair textures can achieve this look by setting wet or dry hair with strips of an old T-shirt or strips of rags. "Cut them into strips and wrap your hair around it a few times like you would a curling iron. Twist the ends tightly around the twisted hair, then tie them in a knot. It speeds your morning styling time because all you do is pull the rags out and it creates this messy texture that's different every day." Serge Normant Meta Sheer Dry Oil Finishing Spray, $24, works wonders with this look, as well as beach sprays if you want a style with a bit more kick.

Image via Imaxtree

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Brushed-out curls
This '70s-inspired style depends on how big you want to go. If you want to go totally old school, you can try hot rollers which will give you a very retro vibe with tons of bounce. Fugate is a fan of a more modern take using a curling iron. "I think the modern girl will want to set sections of hair with a curling iron or wand to keep the roots flat. The trick is the brushed-out effect; you've got to really beat the hair up with your brush. Think Marsha Brady — take that paddle brush and count to 100 strokes."

Fugate is a fan of dry shampoos like Dove Volume and Fullness Dry Shampoo, $3.99, as a finishing spray to achieve the matte, cotton-candy, '70s look from the runways and says to skip the hairspray. "The more you try to manipulate it, the hair gets sticky. It also makes the hair a little wet, which makes it want to revert to curly-coily."

Image via Imaxtree

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Waves
The key to this updated take on the sexy, undone texture is a good curling wand (Fugate advises a 1"-1 1/2" barrel, like the T3 Whirl Convertible Styling Wand, $185). "You don't want to use a beach waver," he cautions. "You want to wrap and twist the hair around something and the wand is the best tool since most people don't have the patience to do a perfect wave wrap and twist set with rollers." If you want more of a beachy wave, braid hair before bed and sleep in the style. Wake up and unravel your plaits for a wavy hair day. If you have hair that needs a little help with hold, Fugate recommends thickening gels and mousses (Shu Uemura Ample Angora Volumizing Mousse, $37.99, works well) pre-blow dry.

Image via Imaxtree

BY KRISTIN BOOKER | FEB 15, 2018 | SHARES
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