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The 8 Hottest New Products at Ulta Right Now

Amazing new products to add to your shopping list stat
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There's always a good reason to spend less (especially if you're Uber-ing twice as much because of the cold), which is why we love Ulta, a more budget-friendly alternative to Sephora. The beauty megastore's selection is trend-driven without sacrificing quality and the products are always a good reflection of need-to-know finds. With that in mind, we asked the brand to share which products are flying off the (virtual) shelves right now. Here's a look at the site's standouts.

Image via @ultabeauty

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Redken All Soft Mega Collection, Prices Vary
When you don't have a Kerastase budget but still want to make sure your hair is getting properly pampered, Redken is a great option. The new Mega Collection, with its focus on hydration, is perfect for winter.

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This foundation delivers full coverage that dries to a matte or shiny finish. What's unique about this product is its concealer-inspired wand.

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If it feels like It Cosmetics is everywhere lately, there's a good reason: Its products offer the perfect combination of makeup and skin care benefits. This foundation infuses a hydrating anti-aging serum with color pigments to conceal fine lines and wrinkles as it works to treat them.

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This palette is part of Urban Decay's collab with vlogger Kristen Leanne. If you like UD's customary mix of bold pigment and whimsy, you'll love this limited-edition palette, which includes 11 bright shades.

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BY SHARON FEIEREISEN | FEB 21, 2018 | SHARES
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