Thanks to the recently released Google Year in Search 2017, we have some cold hard facts on which 10 beauty brands were searched most this year. The results may surprise you -- and we don't just mean that in a clickbait way, because honestly: Would you really expect LipSense (No. 3), to rank higher than, say, Kylie Cosmetics (not even ranked)?
At any rate, there's a lot to be gleaned from Google's top 10 most searched beauty brands -- so read on to see the full list of brands (and shop some of their buzziest products along the way).
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Google's Top Beauty Brands No. 10: Finishing Touch
Clocking in at number 10 was Finishing Touch, a brand best known for the As Seen on TV Finishing Touch Flawless Women's Painless Hair Remover, $19.99. And come on, who out there doesn't need a little painless hair removal in their lives?
The penultimate spot goes to mega-famous influencer Huda Kattan's namesake brand, Huda Beauty. Her 3D Highlighters and Lip Strobes had their fair share of buzz, but it just might be the Huda Beauty Desert Dusk Eyeshadow Palette, $65, that takes the cake.
We all knew Fenty Beauty was going to be on this list (though, we admit, we'd thought it'd be higher than eighth). Rihanna has launched exciting product after exciting product, though it has to be the Fenty Beauty Pro Filt'r Sof Matte Longwear Foundation, $34, and its ultra-inclusive 40-shade launch that's the biggest must-have of the bunch.
Between their eyeshadow trios that cost less than a latte and their slew of Instagram-ready highlighters, it makes sense that Wet n Wild would take the seventh spot. With their budget-friendly prices, you can't go wrong -- though if we had to pick, we'd say that the Wet n Wild MegaGlow Highlighting Powder, $4.99 is a pretty good place to start.
