Last year, it was the lob. This year, it's platinum blonde. Every It girl -- from Rooney Mara to Jennifer Lawrence -- has been spotted with bright, almost white-blonde hair. "This is the trend that I'm seeing: Everyone wants to be blonde," says celebrity hairstylist and Redken Creative Consultant Tracey Cunningham.

The platinum hair craze that's taking over Hollywood can likely be attributed to Anna Wintour. She recently turned Taylor Swift into a bleached blonde "Hedi Slimane rock n' roll girl" for the cover of "Vogue." And that's what makes this trend different from years past: Instead of Barbie Doll bleached locks, platinum hair is now edgier and rocker-chic. (Read: No one will mistake you for Paris Hilton circa 2004.)

Here, nine gorgeous styles that will convince you to go platinum blonde.

When Anna Wintour speaks, you listen. Swift has been rocking an edgy platinum cropped hairstyle since shooting her May "Vogue" cover.

Celebrity hairstylist Kylee Heath used Iles Formula Haute Performance Finishing Serum, $44, before and after blow-drying to create polished-yet-beachy waves.

In case you needed a reminder that platinum hair looks amazing with red lipstick, here's J-Law.

Warm lowlights add dimension to McAdams' icy blonde hair.