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9 Best Foundations for Dark Skin Tones

For African American women, the perfect foundation is an elusive prize. Experts reveal how to research, test and (finally) find your perfect match
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Fun fact: Back in the day, supermodel Iman toted her homemade foundations along to her fashion gigs for 14 years. Why? Makeup artists didn't have anything in their expansive kits to match her darker complexion. Fast-forward to the present and lines like L'Oréal and YSL have added darker shades to their signature products, but black women are still struggling to find the perfect match. Behind all of the "Caramel" and "Coffee" foundation tones, there's a basic lack of knowledge about dark skin tones. Many cosmetic companies only produce one or two dark shades with one or two undertones — and this is one category where "one or two sizes fits all" doesn't work. At all.

"The problem with most brands is not that skin of color is difficult to match...it's that most brands don't have experience with the nuances of skin of color — a brown foundation isn't just a beige foundation with black pigment added to it," says Karen Chambers who works in product development at IMAN cosmetics. So, we found someone who is well-versed in skin tones, makeup artist Melanie Mills, to get to the bottom of how foundations are classified and how you can use this insider info to your advantage in tracking down which line has the best options for you.

Image via Imaxtree

Cover image via Imaxtree

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Why 'Deep Mocha' Doesn't Always Mean 'Deep Mocha'
Cosmetics makers design foundations based on two completely different color palettes — the traditional artists' palette, which is set up with a pure white canvas in mind, and a cosmetic palette, which uses the fleshy tone of real skin as its canvas. Imagine painting the same exact color on each of those canvases — the difference may be subtle on paper, but when the canvas is your skin, it's more than just a little noticeable.

To make things more complicated, on the artists' palette, yellow is always "cool," red is always "warm," and blue can be "neutral," "warm" or "cool". The cosmetic wheel classifies yellow as "warm," blue as "cool," and red can be either "neutral, "warm" or "cool." Lines like MAC and Max Factor use conventional artist's palettes, meaning a "Warm Beige" on their swatches have a pinkish tint, while the same "Warm Beige" in Clinique speak, which is based on a cosmetic palette, would have a yellow tint. To avoid looking radiant in one line to completely pallid in other, it all boils down to knowing how shades are categorized, then embarking on a process of elimination.

"Most lines have foundations in certain tone 'families' — Iman, Black Opal, Lancome, MAC," says Mills. Take MAC, for example. Instead of "Deep Honey," you'll see tones named NW46 or NW22. The capital letters represent members of a color family.

• C is for Cool (yellow-golden olive skin)
• NC is for Neutral Cool (golden beige skin)
• N is for Neutral (beige skin)
• NW is for Neutral Warm (pink beige skin)
• W is for Warm (pinkish skin)

Next up is the number, which is tied to lightness and deepness rather than undertone, and for many lines that also classify in this system, the higher the number, the deeper the color.

Now, what do we do with this information? "You need to determine what your undertone is first — then it gets easier," says Mills.

Image via Imaxtree

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Flip Your Wrists
If you don't already know what your undertone is, it's time to track it down. Start by looking at your wrists — if the veins look blue or purplish, you probably have cool undertones; if the veins look more greenish, you probably have warm undertones; if you see both, chances are you're neutral.

Still confused? Gargiula agrees it can get overcomplicated, so she offers these helpful hints:
• If you fall into the tan to light brown complexion range, you mostl likely have yellow undertones (like honey)
• If you fall in the medium to deep skin complexion range, you most likely have neutral to warm brown undertones (like coffee with varying degrees of cream)

This info. will help you track down your foundation when shopping online and hovering over swatch descriptions. If you're venturing into a store to sample foundations, forget the wrist test. Click ahead to find out why.

Image via Imaxtree

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Swatch Your Jaw
If you're physically testing out foundations, start with a clean, moisturized face and zero makeup, and test on your jawline. "With African American skin tones, faces are lighter than your body, so don't use your hands or artificial lighting," says Mills. Start by testing three shades: one slightly lighter, one that looks like it matches your skin exactly and one slightly darker than your skin tone. Apply each one in a line from the cheek to the jawline and resist the urge the blend. Wait about five minutes (10-15 minutes is best, if you have the time). This gives the foundation time to warm up and mix with your facial oils to reveal its true color, says Mills. "The one that "disappears" is the one you should go with."

Once you've found your color family and general tone, Mills also offers a few tried and true tips:
• Black skin tends to skew oily, so try mineral bases along with a primer
• When in doubt, look for warmer bronze shades to avoid looking ashy.

Now that you're ready to shop, here are our top picks of lines that have the most range of undertones for dark skin tones.

Image via Imaxtree

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CoverGirl Queen Collection
The brand's Queen Collection was specifically designed with black women in mind, and contains new formulated products for black women and a wider shade range. CoverGirl Queen Collection All Day Flawless Foundation, $9.79, comes in 14 shades — that's 14 different variations between the light-medium shade and the darkest shade, which in many other cosmetic lines is only a mere two or three variances. Plus, this product has SPF 20 to counter hyperpigmentation and is a real multi-tasker, fusing foundation, concealer and powder into one.

BY ERICA SMITH | JAN 12, 2015 | SHARES
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