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Rosie Huntington-Whiteley Is the Latest Celeb to Launch Her Own Beauty Brand, Rose Inc

Now you can glow like an angel just like your favorite supermodel

A post shared by Rose Inc. (@roseinc) on

Rosie Huntington-Whiteley just announced that she'll be launching her own beauty brand. The British supermodel released the good news via nine posts to create an Instagram mural of her expertly made-up face, along with the chic, minimalist brand logo. Each pic was captioned simply #comingsoon @roseinc. She also posted the link to the Rose Inc website in her bio.


This isn't Huntington-Whiteley's first foray into makeup production — she also helped create Autograph by Rosie Huntington-Whitely as part of British department store Marks & Spencer's in-house brand. Her aesthetic for her Autograph collection has a classic, timeless feel with its rose gold packaging.

Time will tell what Rose Inc's signature look will be, but from what we can see from the images and branding she's shared, it has a modern, minimalist aesthetic. The all-caps logo and millennial pink details feel very Glossier and most of the ad images favor glossy cheekbones and beautiful washes of pink. (Though, in the video above, you can see that she sports a glossy Barbie pink lid that has a bit of a more editorial feel).

Hopefully, the star will release more details soon — and in the meantime, we'll just have to dream about the day when we'll be able to glow as angelically as our favorite former Victoria's Secret (and 2018 Met Gala) Angel.

Intro Image via Getty
BY ROSIE NARASAKI | MAY 22, 2018 | SHARES
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