EMRAH KOVACOGLU is the co-founder and CEO of Total Beauty Media, Inc. Emrah developed the concept of TotalBeauty.com after working at Procter & Gamble as the global digital brand manager for the cosmetic category. He spent more than a decade at P&G working on several brands including CoverGirl and Max Factor. Having worked in consumer marketing for leading beauty brands, it became clear to Emrah that the industry was lacking an inclusive beauty guide for women of all ages and lifestyles. In his quest to find the perfect lipstick and turn his vision of TotalBeauty.com into a reality, Emrah has organized a team of experts in the fields of editorial content, new media and beauty marketing. Emrah received a BS in electrical engineering from Rensselaer Polytechnic Institute.
JORDAN POSELL is the chief financial officer for Total Beauty Media, Inc. Jordan has over 15 years of financial and operational management experience across a wide range of start-ups. After starting out in investment banking in Asia, Jordan moved into lead operations and finance roles at several top-tier, venture-backed start-ups including Gemstar, Idealab, eToys (which he helped take public), LivePlanet, and GameFly. On the senior management team at Neven Vision, he helped steward its sale to a little start-up company named Google. Most recently, he was the COO of paidContent.org. Jordan received his MBA from the University of Virginia and BA from UC Berkeley.
JUDY HSIEH is the vice president of online business development for Total Beauty Media, Inc. She is in charge of growing the site audience and revenues through strategic partnerships and investments. Judy joined Total Beauty from Yahoo where she held senior positions in business development, product management and strategy. Previously, Judy was vice president of business development at BusinessWeek Digital where she successfully launched premium products targeting the MBA community and negotiated key distribution, ecommerce and content licensing deals. Before entering digital media full-time, Judy spent several years at PricewaterhouseCoopers evaluating M&A deals for strategic and financial buyers. She joined Total Beauty in the hopes of picking up a few tips so that she could look her age (it’s 25). Judy received her MBA from Columbia Business School and BA from UCLA.
PHIL DEL RIVO is the executive vice president of marketing and media services for Total Beauty Media, Inc. Phil began his career in digital media as a creative director at Philips Media (a subsidiary of Philips Electronics NV). He has since worked in media and marketing as a consultant and senior manager in several start-ups, most notably at iXL Enterprises and WeddingChannel.com. More recently, he was a founding member of Tribal DDB Worldwide's Los Angeles office. As its group account director, he managed clients such as eHarmony, Epson, Kia and eDiets. Prior to joining Total Beauty Media, Inc., he was the President and CEO of Savings.com. With his extensive background in both start-ups and online marketing and communications, Phil brings a broad base of skills and enthusiasm to the task of promoting TotalBeauty.com's many virtues. Phil received his BA, MA and MFA from UCLA. There may be a fourth degree, but he's not sure.
BETH MAYALL is the editor in chief of Total Beauty Media, Inc. Beth spent the first half of her 15-year career creating editorial content for numerous magazines such as Marie Claire, Sassy, Teen, CosmoGirl! and Seventeen. As the interactive media world boomed, Beth took her talents and entered the online space, spending seven years as the SVP of all content at ChannelOne.com, the interactive arm of the daily Peabody Award-winning newscast viewed by 7 million teens in America. Combining her success at creating engaging content with her passion and knowledge of beauty, Beth is driven to make TotalBeauty.com the No. 1 beauty resource for women -- and to personally test every single beauty product on the market, even the really bad ones. Beth received a BA in literature and creative writing from West Chester University.
KRISTEN NELSON is the vice president of business development at Total Beauty Media, Inc. Kristen joins the TotalBeauty.com team as its resident beauty maven and senior business development executive. As a trained makeup artist, aromatherapist and aesthetician, Nelson brings a well-versed and beauty intensive background to TotalBeauty.com. Prior to joining TotalBeauty.com, Kristen spent 18 years at some of the top beauty companies in the world, including The Body Shop, Aveda and Estee Lauder. As a beauty consumer and aficionado, she has felt the frustration of the beauty consumer and is helping drive TotalBeauty.com's commitment to relieving these women's overwhelming stress by providing solutions for all their beauty needs.
LAURA LAYTHAM is the vice president of product development for TotalBeauty.com. Laura is a seasoned Internet developer having previously served as the Director of Technology for Seventeen magazine, gURL.com and Teen Magazine. She also administered and built technology to automate the publishing of 52 weekly, community newspaper editions for Gazette Newspapers, a subsidiary of the Washington Post. Laura is committed to bringing state-of-the-art innovation in both technology and usability to TotalBeauty.com users. Laura received a BFA from NYU and couldn't part with New York City, so she stayed a couple more years and received an MFA from NYU as well.
ANDY CHEATWOOD is the director of program management for TotalBeauty.com. Andy has over eight years' experience heading interactive editorial concept design and development for innovative and engaging high-traffic sites and broadband networks. Most recently he served as Director of Online Production at ChannelOne.com, where his work leading the creation of compelling, non-traditional interactive news packages garnered numerous online and journalism industry awards, including three Webbys. Andy received his BA from the University of Southern California and is obsessed with finding the perfect lip balm.
