Management Team

EMRAH KOVACOGLU is the co-founder and CEO of Total Beauty Media, Inc. Emrah developed the concept of after working at Procter & Gamble as the global digital brand manager for the cosmetic category. He spent more than a decade at P&G working on several brands including CoverGirl and Max Factor. Having worked in consumer marketing for leading beauty brands, it became clear to Emrah that the industry was lacking an inclusive beauty guide for women of all ages and lifestyles. In his quest to find the perfect lipstick and turn his vision of into a reality, Emrah has organized a team of experts in the fields of editorial content, new media and beauty marketing. Emrah received a BS in electrical engineering from Rensselaer Polytechnic Institute.

BETH MAYALL is the editor in chief of Total Beauty Media, Inc. Beth spent the first half of her 15-year career creating editorial content for numerous magazines such as Marie Claire, Sassy, Teen, CosmoGirl! and Seventeen. As the interactive media world boomed, Beth took her talents and entered the online space, spending seven years as the SVP of all content at, the interactive arm of the daily Peabody Award-winning newscast viewed by 7 million teens in America. Combining her success at creating engaging content with her passion and knowledge of beauty, Beth is driven to make the No. 1 beauty resource for women -- and to personally test every single beauty product on the market, even the really bad ones. Beth received a BA in literature and creative writing from West Chester University.

ANN MARIE MACDOUGALL is the VP, Sales at Total Beauty Media, Inc. She has over 15 years of experience in sales and marketing with an extensive background in both print and interactive mediums. Ann Marie began her career at Rodale, Inc., moving from consumer marketing to niche media sales, and ultimately building the online advertising franchise for Men's Health Magazine. She also worked at Warner Bros. Online where her focus on driving revenue expanded to include original content development, digital licensing and syndication. After leaving Warner Bros., Ann Marie was the National Sales Director at HFM US where she successfully managed digital sales and marketing while achieving record growth for, and Most recently, she developed the consumer packaged goods strategy at RealAge Inc. Ann Marie is a self-proclaimed product junky and is on an endless search for the ultimate eye cream.

ETHELBERT WILLIAMS is the Head of Marketing for Total Beauty Media, Inc. He leads trade marketing, network audience growth, and distribution opportunities. Ethelbert's brand marketing experiences span some of the largest global beauty corporations in the world, including Procter & Gamble and L'Oreal Paris. He was also a brand manager on the Axe male grooming business at Unilever. While at Starcom MediaVest Group, Ethelbert drove integrated marketing communications planning for a range of multinational brands. He holds a B.S. from the Medill School of Journalism at Northwestern University.

IVAN IVANKOVICH is the Chief Financial Officer for Total Beauty Media, Inc. He has worked as CFO for numerous technology companies, and has supported the financial and operational requirements of venture capital firms and private equity groups and their portfolio companies. His industry experience includes technology, Internet services, online advertising, digital media, and telecommunications. Ivan has served as CFO of and Vice President, Portfolio Operations of Platinum Equity, a global acquisition firm specializing in the operation of technology companies. Ivan started his career with Ernst & Young, joining their audit practice in Los Angeles. He holds a B.A. in Business Economics from the University of California at Santa Barbara and is a Certified Public Accountant and a member of the California Society of CPAs. .

GEOFFREY HALE is the General Counsel for Total Beauty Media, Inc. Geoffrey has more than 15 years of experience working with a wide range of start-ups and new ventures, first as a corporate and securities attorney at Wilson Sonsini, then as an officer of various Internet-based start-ups (, C/R Catalog, and Brand Farm). More recently, Geoffrey served as Corporate Counsel for a variety of Internet-based new ventures (including New Media Merchants, Gold Violin, KeepMedia, and Blue Kai) and Investor Counsel for several angel investors. Geoffrey joined Total Beauty in 2007 after working with its founders to form the company and close its initial rounds of funding. Geoffrey received a B.A. from Middlebury College and a J.D. and M.B.A. from the University of Virginia.

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