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We've come a long way from the stick-up pine tree air freshener, baby read more
Rihanna looks gorge in the campaign for her new fragrance, Rogue, which launches in September. Source: WWD.com read more
La Roche-Posay's SOS sun protection campaign came to New York City, offering shade in the form of 200 umbrellas (pictured right) skin cancer screenings, and sunscreen samples. Source: WWD.com read more
If there's one thing we know Adam Levine hates, it's celebrity fragrances. Back in 2011, he tweeted to the world that he would like to "put an official ban on celebrity fragrances," making the offense "punishable by death from this point forward." Harsh. read more
Some celebrities make crossing into new creative zones seem so effortless. Victoria Beckham's fashion collection, Cindy Crawford's "Meaningful Beauty," and Mary-Kate and Ashley Olsen's "The Row" designer label. These star efforts are classy, stylish, and still holding strong. read more
All it takes is one whiff of a brown-bagged PB&J sandwich and you're right back in elementary school. Or maybe using Herbal Essences shampoo and conditioner reminds you of your junior high boyfriend, who always commented on how great your hair smelled. Everyone knows that scent is the sense most strongly tied to memory, and now experts are taking advantage of this in Singaporean hospitals in an attempt to help Alzheimer's patients. read more
It was just announced that Rooney Mara -- of "The Girl with the Dragon Tattoo" fame -- will be the face of Calvin Klein's new fragrance, Downtown, which launches in September. The ad features Mara clad in a leather jacket and leaning James Dean-style against a brick wall -- looking very downtown -- and the scent is said to be "youthful, edgy, and cool." Source: WWD read more
Take a deep, deep breath in through your nose. Smell that? That's the scent of summer.
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Sure, you love your mom. That's totally undisputable. But that doesn't mean that some years Mother's Day completely escapes your mind and you're scrambling to find a gift for your mom at the last minute. read more
We're calling it: Oscar de la Renta's new fragrance, "Something Blue," will be the official scent of brides everywhere read more
Perfume is a mixture of fragrant essential oils and aroma compounds, used to give a pleasant scent to the wearer. Different fragrances can affect people in different ways. For example, fragrances like rose can be very relaxing. Because of this, wearing a certain type of perfume can make the wearer feel relaxed, feminine, strong, sexy, or light, in any combination. When selecting your perfume, you can choose your scent to convey something about your personality, as well as affect your mood.
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