To con-ceal/ Verb
1. Keep from sight; hide.
2. Keep (something) secret; prevent from being known or noticed   read more

The pop princess has joined falsies forces with Eylure   read more

Sometimes, when testing and reviewing face makeup, like foundations, it can feel like we're acting as referees in the ring of the WWF -- that's "Women Wear Foundation," of course. We have to make sure each match is a fair fight between the products. That each foundation being tested gets equal face time and is compared ounce-to-ounce and price-to-price. Why? Because the makeup you spend your hard-earned money on should put up a good fight and make you look flawless. That's why our editors put them face-to-face to see which ones were the clear winners before you give any of them a go.   read more

The highlight of London Fashion Week? Cara Delevingne's brows at Mulberry, of course. Source: Bellasugar.com.au   read more

Here's a question for you: How many times a day do you apply lip balm? According to a recent poll we posted on our Facebook page, the average woman uses lip balm anywhere from two to 30 times a day. Yeah, you read that right -- 30 times.   See lip balms

That sound you hear is me doing a little happy dance. A happy dance that the teenybopper shades of yester-seasons have been replaced (for the most part) with downright adult colors -- deeply hued jewel tones, yummy berries and, believe it or not -- white.   read more

The impetus behind Estée Lauder's latest collection? Creative Makeup Director, Tom Pecheux's, disdain for boundaries. "When it comes to color, there are no limits," he says. "I like to have freedom. Metallic makeup does that."   read more

Our beauty editor, Dawn, isn't easily impressed with just any red lipstick. So when she took the time from her crazy backstage schedule at NYFW to call out the bright, bold red from the Marissa Webb show, we knew she meant business. Her exact, to-the-point message: "LOVED the Bobbi Brown red lipstick. (Color is Blazing Red, comes out Spring 2014)." It's an orangey-red with a matte finish.   read more

We have our list of top-rated foundations and what our readers think are the best moisturizers on the market, but why stop there? See what our readers think about their favorite tinted moisturizers. Here's to hitting two birds with one stone!   See products