It's a weeknight at 2am and you can't sleep. You turn on the TV and see commercials for random beauty products that do everything from "remove calluses" to "automatically tweeze your 'stache." They always claim to be miracles, and they never cease to amuse. See products

From LED teeth whiteners to diamond-infused concealers -- see the hot-off-the-press technologies in beauty products See products

Dove's unprecedented Campaign for Real Beauty celebrates bodies of all shapes, sizes, colors, and ages. It employs plus-sized models, women of different races and those with wrinkles and sun spots, to inspire us real women to feel more comfortable in our own skin -- so to speak. Dove continually creates memorable, groundbreaking (and at times controversial) ads and commercials; they make pro-age beauty products instead of anti-aging ones; and now with their "Movement for Self-Esteem", they're trying to reach a younger generation by helping instill confidence in adolescent girls. However, 13 to 93-year-old women can resonate with this poignant slogan for the movement: "Imagine a world where beauty is a source of confidence, not anxiety." See products

"Maybe she's born with it. Maybe it's Maybelline." Sorry, we couldn't help ourselves -- that ubiquitous adage is forever embedded into our brains. But beyond a catchy ad campaign are exceptional beauty products to back it up. And the proof is in the pudding because our readers give high marks to tons of Maybelline products from powders and polishes to lip and eye makeup. See products

Check out the stay-put eye makeup our editors tested and approved See eyeliners

See which clumpy mascaras and flytrap sticky lip glosses our readers urge you to stay away from See products

Lipstick that contains bug juice, soap made of human breast milk ... see what you've been slathering on your face and body See ingredients

Take this quiz to find the stash of goods that'll help you look fabulous through all of the hot summer days ahead Take the quiz

Get a sexy, golden sunless tan using one of these top-rated skin care tools See products

These products might seduce with their flashy outer shells, but they also get rave reviews from readers Get products