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  • Mad Men Makeup Artist Reveals Secrets from the Set

  • Posted by Sarah on September 3, 2009 at 05:03PM
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  • Are you totally obsessed with Mad Men like I am? I just can't get over how beautiful the women always look. I'm totally digging the retro makeup (like in this how-to), so you can imagine how excited I was to find out what products are actually used on set! Now I just need to master one of these retro hairstyles and find the perfect 60s dress, any suggestions?

  • According to Lana Horochowski, Mad Men Makeup Department Head, these are the products she uses to give the ladies their stunning looks:

  • Joan Holloway: She's always put together, very sassy and sexy. The key products would be eyeliner and strip lashes. Try [MAC] Cream Colour Base in Virgin Isle, Fluidline in Blacktrack and Rich Ground, and Eye Shadow in Soft Brown. For help applying false lashes, check out this tutorial.

  • Betty Draper: Although she is a housewife she is an ex model, so her makeup is clean but very current for the period. Betty has two distinct looks, her at home look and her going out/evening look. For home she is very natural, basically a sheer foundation, black eyeliner and mascara. Evening Betty goes a little thicker on the liner and a brighter lipstick, but always coordinated with her clothing. Try [MAC] Cream Colour Base in Virgin Isle, Blushcreme in Posey, and Lipsticks in Vegas Volt, Lip Pencil in Red and Cherry. For a similar evening look and great tips on making bold lipstick last click here.

  • Peggy Olson: Peggy is a young and fresh-faced businesswoman of that period, she [wears] very clean, natural makeup. Since the key to Peggy’s look is to appear as though she is wearing no makeup, a great foundation is super important. Also, a natural cheek and lip stain is applied to give her a little color. Try [MAC] Eye Shadow in Orb, Vanilla, and Soft Brown and Blot Powder. To easily master the no-makeup makeup look, watch this video.

  • Horochowski also gave us hints to wear these looks at home: A great start would be lining the top lash line only with a gel liner like MAC Fluidline. We love this product for recreating the perfect 60's eye. Also, replacing gloss and sheer or shimmer lipsticks with matte reds, bright pinks, and corals help create a more retro look. Lastly, instead of a powder blush try using creme in pinks and corals to create a flushed looking cheek. For evening, strip lashes are always a bonus.

  • Get more fabulous insider secrets here.

  • • Love the 60s cat eye? It's a cinch to do with this step-by-step guide.

  • Check out these ultra-glamorous women (and steal their looks too).

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