The fashion world has "It" models, the health world has trendy, hard to pronounce superfoods ("ah-sah-EE" anyone?), and the beauty world has miracle oils. Moroccan and argan oils had their moment of glory, but they're old news now. Coconut oil seemed like the next in rotation for its 15 minutes of fame -- but after a good long run, it's still all anyone can talk about. Everywhere you look, coconut oil is being flogged as the beauty and health cure-all. It removes makeup! You can shave with it! It'll whiten your teeth! It even came up in our 5 Questions interviews with both Giada De Laurentiis and Miranda Kerr, surrounded with the words "love" and "favorite."
Should everyone stockpile gallons of it? Before you invest in coconut stock, see how coconut oil fared in our rigorous road test. We dropped $20 for a big jar of Nutiva Coconut Oil (organic, extra virgin, and cold-pressed) and shared it around the office to find out if coconut oil lives up to its reputation as the reigning "it" oil for hair, skin, nails and teeth.
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