Robert Pattinson for Dior Homme Finally! After months of speculation (and, like, three breakup/makeups with KStew), this new luxury fragrance collaboration is confirmed. Whether it was his impressive resume of winning nearly 40 awards in nine movies or his charming good looks, we're happy to see this (ahem) $12 million RPattz upgrade. With the campaign set to launch September 1 in three countries, it'll be interesting to see just what kind of blitz that dough can buy.
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