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20 Best Products for Curly Hair

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16 Best Anti-Aging Serums

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Every month, we feature our favorite new products in one easy-to-use shopping cheat sheet. The most amazing new mascara, a hairspray that will change your life, the newest face-saving serum -- we zero in on the products we know everyone will be talking about.

This month, we're taking a different route. We're highlighting August launches that everyone is already talking about. Take the Marc Jacobs Beauty collection. We've written about it three, oh, maybe four times, and here it is again -- because it's that big.

August is generally a quiet month for beauty launches -- brands hold out for September to capitalize on the "back to school" shopping blitz. Which is why some major launches are hitting shelves this August -- because they don't want to share the spotlight.
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