We do a lot of damage in the name of beauty. The blisters and bunions from jamming our feet into high heels. The flaming face after an aggressive chemical peel. But one of the silent victims in our pursuit of gorgeousness is ... our hair. All the dyeing, drying and frying we do frazzles it, and hair coloring -- stripping, bleaching, foiling and heat activating -- is one of the worst culprits.

Which is why we're flummoxed when we see a color-crazed celeb like Emma Stone -- who seems to change her hair color every other day -- with a healthy, shiny head of hair. It's like she's figured out the sorcerer's secret to changing color like a gecko ... with zero damaging side effects. Emma has had had dramatically different dye jobs throughout her career: bright and flaxen, moody brunette, perky auburn, you name it, she's had it.

So we reached out to celebrity colorist George Papanikolas -- a man who has worked his magic on paparazzi bait like Sofia Vergara, Mila Kunis, Miranda Kerr and the Kardashians -- to get the final word on how the rich and famous get away with so much hair coloring, and whether it's possible for the rest of us dye-junkies to pull it off without our hair turning to hay. What we found out? Sure, it's a matter of money, but it's also about time. Dyeing your hair isn't just an hours-long process ... it's a long-term commitment.

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