Lighten Up Emma's turn with an extreme platinum color stunned us, too, but it wasn't the color that got us. It was how effortlessly she pulled it off -- like she was born with it. She clearly went far beyond simple highlights, which is the route we'd go if we wanted to lighten up. So, how often can you get highlights done?
"Every three months," Papanikolas says, "Any sooner, and you risk damage." Highlighting may seem like it does minimal damage. But because you're using direct contact of chemicals onto a smaller portion of hair, doing it too often can cause breakage.
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