How to Stretch Your Beauty Dollar
We show you how to get the most bang for your buck with these penny-pinching beauty hacks
How to Stretch It: Shop smart. According to cosmetic chemist Ron Robinson, "luxury" makeup and skin care products are often smoke and mirrors. "[Drugstore] facial cleansers and toners use similar ingredients as [products sold at] department stores," he says. As for makeup, Robinson says you ought to save on mascara, since formulations don't vary much from department store to drugstore. "Some department store brands actually try to copy drugstore brands," he says.
Total Savings: Considering you're supposed to replace your mascara every three months, you can save $60 to $132 per year. Drugstore cleansers and toners usually cost less than half the price of similar department store products, so you can cut that expense in half -- probably a savings of at least $60 per year on those two products alone. For example, if you switch from Philosophy Purity Made Simple Cleanser, $23, to Neutrogena Naturals Purifying Facial Cleanser, $7.49, you'll save almost $50 if you're replacing it three times a year. Make similar swaps with your toner, moisturizer, eye cream, etc., and the savings will continue to add up.
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