MAC Lipstick in Candy Yum Yum and Heroine, $16 Who knew a bright purple, matte lipstick could be so popular (among people who aren't Rihanna)? After the Pantone color gods pronounced Radiant Orchid color of the year, MAC brought the fan-favorite Heroine lipstick back online and in stores. Likewise, the matte neon pink shade Candy Yum Yum was voted back into rotation in MAC By Request, the brand's program to bring back the most coveted discontinued products.
You spend years and a good chunk of change searching for the perfect lipstick -- the one that complements your skin tone, stays on and doesn't run -- and you find it. Two tubes in, it vanishes, and you discover the brand discontinued that particular shade. It's my nightmare. I buy in bulk and hoard my favorite beauty products in fear of my violet eyeliner or date night perfume being discontinued. And apparently, I'm not alone. When brands discontinued these beauty products, fans and loyal customers lost it. They launched e-mail campaigns, begged and threatened boycotts. They did everything in their power to let the cosmetic company know just how much they loved these beauty products. And their efforts paid off. These discontinued beauty products saw so much love the brands brought 'em back.
The moral of the story? If you love a discontinued beauty product, don't set it free. Stalk it.
Which discontinued beauty products do you want to raise from the dead? Tell us -- those brands are listening.
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