Sephora Virtual Artist (Sephora)Price: Free for iPhone and Android
Ease of use: A virtual cakewalk
Features: Integrated within the Sephora app is this virtual makeover experience, which lets you try on thousands of lipstick shades available at Sephora as well as a variety of faux-eyelash styles. A bonus makeup tutorials feature gives you step-by-step instructions for creating a variety of eye makeup looks -- winged, smoky and natural. Like MakeupGenius, Sephora Virtual Artist lets you test the shades live on your phone cam.
Final verdict: Using the "Surprise Me" button, I found a must-have lipstick shade in less than 10 seconds -- an orange-y red from Bite Beauty that I never would have picked off a store shelf. And buying the products you like is a breeze. The app is so easy, technologically impressive and fun to play with that I couldn't stop creating ridiculous makeup combos and mugging for the cam. It's just a shame there isn't a try-on feature for eye makeup or blush.
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