No7 Lift & Luminate Triple Action Serum, $33.99 Between moisturizer, sunscreen, primer and foundation, I need a serum that is as powerful as it is lightweight. This one goes on like a lotion, absorbs quickly and leaves skin feeling hydrated, not heavy. No7 Lift & Luminate tackles multiple skin issues at once — specifically, wrinkles, sun spots and sagging — so you don't need to tag-team with other, pricier treatments. The active ingredient, Matrixyl 3000 Plus, is the brand's most potent wrinkle-fighting peptide that prompts the skin to produce more collagen and elastin. The result: firmer, more youthful-looking skin and fewer fine lines. It also contains a vitamin C powered skin-brightener to help reduce hyperpigmentation and uneven skin tones. And it does all this at a very impressive price point. — Jill Provost
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