The Hottest Skin Care Trend Since BB Cream
No, it's not another alphabet cream, but it will revolutionize the way you treat your skin
The new sleeper beauty trend is straight out of Asia (surprise, surprise) and it's … skin care lotion.
I know what you're thinking: you've got a drawer full of lotions. But these new "lotions" aren't the thin creams we're used to. They're liquid gels -- only slightly thicker than water. Some are clear, some are opaque, and they all sink in fast. You apply one of these lotions after cleansing and before moisturizing by cupping it in your hands and pressing it into your skin. They boost moisture levels, balance pH, and help other anti-aging and brightening products penetrate and work better. Since no one has given this new style of lotion a clever name -- you'll see it referred to as everything from "essence" and "liquid" to "fluid" -- we're sticking to lotion.
Sure, it's another step, but that's what Asian skin care rituals are all about. "Because the focus is on perfect skin, we're always looking to new technology to achieve that flawless complexion," says Sena Kang, US Director of Dr. Jart. She says that in Korea, the routine is extremely important. So important, in fact, that the average woman's nightly regimen is 22 steps -- and these lotions are essential. Doesn't just one more step sound doable?
Here are seven skin care gel lotions -- one that's been around for 30 years (SK-II) and six new ones -- and we have it on good authority that other major skin care companies (like Estée Lauder and L'Oréal) will be launching their own gel lotions soon. Move over BB.
SEE NEXT PAGE: SK-II Facial Treatment Essence, $100