From Taylor Swift's edgy transformation to Ashley Olsen's recent platinum dye job, countless celebs have reached for the bleach, inspiring us all to go lighter and lighter with our own locks. But what no one bothers to tell us after we bleach the living daylights out of our strands is just how hard it's going to be to maintain that perfect platinum tone. Yes, the one you worked so hard for to achieve in the salon chair (sometimes for upwards of nine hours) is actually put in harm's way every time you step into the shower or lay out on the beach.
From purple shampoo to DIY gloss, here are the products you need to keep your platinum from going brassy. After all, when you maintain your platinum at home, you can prolong the time between salon visits, which is great news -- unless you have an extra nine hours you're looking to kill.
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